Melanie Teed-Murch, President of Toys ‘R’ Us and Babies ‘R’ Us Canada, says some Americans have been crossing into Canada to shop since the U.S. parent chain shut down. Dan Ferguson Langley Times

Bright future for Canadian Toys “R” Us stores, company president says during Langley visit

Americans are coming north to shop Toys “R” Us since the U.S. chain went under

“Business is good,” said Melanie Teed-Murch, president of Toys “R” Us and Babies “R” Us Canada.

She was being interviewed in the Langley Toys “R” Us store, a few weeks after a deal was completed to keep the Canadian chain of toy stores in business despite the shutdown of the U.S. parent company of the same name.

“They (Toys “R” Us in the U.S) closed their door on June 29 and it is no more,” she said.

Since then, Teed-Murch said, some former shoppers of the American stores have been coming north.

“We have lots of U.S. customers writing to us and crossing borders (to shop).”

On June 1, Toys “R” Us (Canada) Ltd. closed a deal with Fairfax Financial Holdings Ltd. to buy the chain, which operates over 80 stores and employs more than 4,000 people.

“We’re Canadian owned and operated,” Teed-Murch said.

“We’re here to play and we’re here to stay.”

Among Canadian customers, there has been some confusion about the fate of the two chains, Teed-Murch said, stressing the Canadian stores are doing well.

“The financial situation is bright,” she said.

“(The fact that) we’ll be reinvesting in our stores is what Canadian customers need to know.”

The Langley store happens to be the first new-concept store opened by Toys “R” Us Canada, a “customer centric”layout that will be applied to 40 other stores in coming weeks, Teed-Murch said.

The format includes dedicated play areas, interactive stations for kids and mobile pay, part of an “omnichannel strategy” to connect to customers wherever, whenever and however they want through the chain’s online webstore, mobile and store shopping experience.

“It’s onwards and upwards,” Teed-Murch says.

In announcing the deal with Fairfax Financial, the Canadian chain said it remained committed to its philanthropic initiatives, such as the Starlight Dashes across Canada where seriously ill children from the Starlight Children’s Foundation get three minutes to race around the store and fill their carts with toys.

READ MORE: VIDEO: Nine-year-old Charlie-Anne loads up at Langley toy store

READ MORE: VIDEO: A Langley toy store lets a young cancer patient load up

When Toys “R” Us in the States announced it was looking to sell off its Canadian subsidiary as part of its bankruptcy proceeding, Toys “R” Us Canada issued a statement that its business was managed in Canada, operated autonomously from the U.S. operations, and had a “strong cash and liquidity position.”

All customer programs like Baby Registry, “R”Club loyalty and wish list continued to operate.

Gift cards purchased in Canada can be redeemed anytime online and in any store location across the country.

This summer, the company is hosting free outdoor play activities for the whole family in their store parking lots with complimentary snacks and giveaways.

The Langley store will host the event on Aug. 11 from 10 a.m. to 3 p.m. at Willowbrook Shopping Centre, 19705 Fraser Highway.



dan.ferguson@langleytimes.com

Like us on Facebook and follow us on Twitter

Just Posted

Langley trampoline gymnast off to Peru for world qualifiers

The gymnastics club is holding an open house this Saturday, Aug. 18, with free drop-in sessions.

VIDEO: Langley RCMP officer and brother lead Amazing Race Canada Heroes Edition

Courtney and Taylor Callens have become the team to beat

B.C. declares state of emergency as more than 560 wildfires rage

This is only the fourth state of emergency ever issued during a fire season

Trinity Western men’s soccer team starts California trip with a win

Spartans use their ability to execute on set pieces to claim a 3-2 victory

Police issue warning that 19-year-old poses ‘significant’ risk to the public

Varinderpal ‘VP’ Gill of Abbotsford involved in Lower Mainland gang conflict, police say

Interim GoFundMe payments approved in Humboldt Broncos crash

$50,000 to be given to each of the 13 survivors and each family of the 16 people who died

Ottawa intervenes to get B.C. ball player, 13, to Little League World Series

Before immigration issue was resolved, Dio Gama was out practicing the game he loves Wednesday

Pet goldfish invades small B.C. lake

Pinecrest Lake is located between Whistler and Squamish

Metro Vancouver water reservoirs in ‘good shape’

Reserves sitting at 70-per-cent full, officials said, despite long stretch without major rain

Mounties deployed to help B.C. communities affected by wildfires

RCMP officers heading to places particularly within central, northern and southern B.C.

Chinese medicine practitioner in B.C. facing historical sex assault charges

71-year old Kit Wong practiced acupuncture from his home during the time of the assaults

Quebec sets aside $900 million for companies hurt by U.S. tariffs

Premier Philippe Couillard says his government will make $863 million available over five years

B.C. company patents Sasquatch, the country’s first homegrown hops plant

Created by Hops Connect, Sasquatch hops are being grown commercially for the first time in B.C.

Most Read