FILE - In this Nov. 29, 2019, file photo people walk by a Black Friday promotional at Cookie’s department store in the Brooklyn Borough of New York. Shopping at sales and using coupons may not be saving you as much money as you think. Knowing the pitfalls and having a plan can help keep your holiday shopping from coming back to bite you in January. (AP Photo/Bebeto Matthews, File)

Millennial Money: How procrastinators can win at gift-giving

It’s down to the wire, but there are still methods to save money on your last-minute holiday purchases

Check the calendar. No, this isn’t a dream. It really is December, and Christmas Day is staring you straight in the face.

And if you celebrate Hanukkah, it’s coming even sooner.

Where did the holiday season go? Well, no time to reminisce now.

It’s down to the wire, but there are still methods to save money on your last-minute holiday purchases. Here are four simple ways to do it.

1. Jingle all the way to the store

You’re not the only one still shopping. In fact, Dec. 21 — dubbed Super Saturday because it’s the last Saturday before Christmas — is expected to be the second busiest shopping day, after Black Friday, according to ShopperTrak data from Sensormatic Solutions.

Your first instinct may be to shop online and avoid the crowded mall. But not so fast, says Christopher Newman, associate professor of marketing at the University of Mississippi.

“Shoppers can increase the chance that they get the right product at the best price by shopping in store, rather than online, just before Christmas,” Newman said in an email.

“This ensures that they aren’t limited to choosing from just the products that could ship in time for the holiday.”

Last-minute online shopping may also carry hefty shipping fees. Dec. 14 is the widely accepted cutoff for Christmas ground shipping this year, according to Rob Garf, vice-president of Strategy and Insights for Retail & Consumer Goods at Salesforce.

If you order online after that, you’ll likely have to pay to expedite the shipment.

2. Or buy online, pick up in store

If you’d rather not shop entirely at the store or entirely online, try shopping online and picking up your items at the store. In fact, buying online and retrieving your purchases from the store is a good option for shoppers, Garf says.

“It gives (consumers) the confidence that the product is going to be there and it’s going to give them the convenience that they can walk right in and pick it up,” Garf says.

He adds that some retailers may even extend an extra coupon or discount to shoppers who elect to buy online and pick up in store. Walmart does this.

This option is also good for retailers. Retailers offering buy online, pick up in store (also known as click and collect) will drive 28% more revenue share across their industry during the five days before Christmas compared with those that don’t, according to the 2019 Salesforce Holiday Insights and Predictions.

Retailers also know shoppers may be tempted to purchase additional items when they show up at the store.

3. Pick private-label presents

Purchase method aside, you also want to consider which items are on your gift list. When you have limited time to shop, it’s wise to narrow down your choices. Instead of sticking to your original plan, consider switching to less expensive presents.

Certain items are known to be cheaper just before Christmas, such as toys or previous-model electronics that didn’t sell well throughout the season.

You can also save money by changing the brands you buy. Consumers can get particularly good deals on a retailer’s own private label, for instance. Think the Kindle and Echo products from Amazon, or the Kirkland Signature line at Costco.

“Private-label products are already generally 15%-20% cheaper than their national brand counterparts, but shoppers can save even more around Christmas,” Newman said.

“Retailers can offer better deals on their private label brands than on national brands because their profit margins are higher on private labels to begin with.”

4. Pounce on limited-time sales

The fact that you’ve waited to shop until the final days before Christmas doesn’t surprise retailers. Newman says they know many shoppers delay, so they offer last-minute savings opportunities.

Be on the lookout for these types of promotions. They may be announced in advance, such as seven days of deals leading up to Christmas. Or, they may be spur-of-the-moment “flash sales” that happen without notice.

“Shoppers usually have to be vigilant and proactive in order to act upon last-minute flash sales,” Newman said.

Regularly check your email, social media and retailer websites to locate these if they’re announced.

And whatever you do, remember that now’s the time to start springing into action.

“Consumers are going to wake up from their Thanksgiving hangover and realize they have a really short time to swoop up the deals and make sure the presents get on the doorsteps and under the tree before Christmas,” Garf says.

Courtney Jespersen Of Nerdwallet, The Associated Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

UPDATE: Gabby’s Country Cabaret announces ‘heartbreaking’ permanent closure

Owner Steve Gallagher ‘holds out hope’ of a new future for the 35-year-old nightlife hotspot

VIDEO: Workout Wednesday with Brand Fitness

Week eight circles back to focus on the chest and back muscles

Langley’s ‘kindness ninjas’ could be coming to a doorstep near you

Community joins in on the growing trend of surprising people in self-isolation with anonymous gifts

Township firefighters contain morning blaze at Langley greenhouse

Fire trucks were heard rushing to the Fernridge area early Wednesday morning

Aldergrove’s drive-in theatre stops showing films after 50-car limit comes into effect

Business owner Jay Daulat voluntarily closed down the theatre awaiting a health ministry decision

VIDEO: Bear catches ‘rascally rabbit’ for breakfast near Whistler bus stop

The brief encounter of the bear hunting its meal has gone viral

Facing changes together: Your community, your journalists

Thanks for helping the Aldergrove Star to continue its mission to provide trusted local news

Illicit-drug deaths up in B.C. and remain highest in Canada: chief coroner

More than 4,700 people have died of overdoses since B.C. declared a public health emergency in early 2016

CMHC sees declines in home prices, sales, starts that will linger to end of 2022

CMHC said average housing prices could fall anywhere from nine to 18 per cent in its forecast

B.C. Paralympian named to Canada’s Sports Hall of Fame

Three-time world and Paralympic gold medalist Sonja Gaudet is part of 11-member class

Missing since 2016, Marie Stuart’s remains found in Abbotsford

Pregnant Abbotsford woman was last seen in December 2016

Soggy dog plucked from Vedder River by Chilliwack Search and Rescue

A 10 month old puppy bit off far more than she could chew throwing herself into the rushing river

B.C.’s essential grocery, hardware store employees should get pandemic pay: retail group

Only B.C.’s social, health and corrections workers are eligible for top-ups

Huawei executive loses court ruling, extradition case continues

Judge says allegations against Meng Wanzhou could constitute a crime in Canada

Most Read