FILE - In this Nov. 29, 2019, file photo people walk by a Black Friday promotional at Cookie’s department store in the Brooklyn Borough of New York. Shopping at sales and using coupons may not be saving you as much money as you think. Knowing the pitfalls and having a plan can help keep your holiday shopping from coming back to bite you in January. (AP Photo/Bebeto Matthews, File)

FILE - In this Nov. 29, 2019, file photo people walk by a Black Friday promotional at Cookie’s department store in the Brooklyn Borough of New York. Shopping at sales and using coupons may not be saving you as much money as you think. Knowing the pitfalls and having a plan can help keep your holiday shopping from coming back to bite you in January. (AP Photo/Bebeto Matthews, File)

Millennial Money: How procrastinators can win at gift-giving

It’s down to the wire, but there are still methods to save money on your last-minute holiday purchases

Check the calendar. No, this isn’t a dream. It really is December, and Christmas Day is staring you straight in the face.

And if you celebrate Hanukkah, it’s coming even sooner.

Where did the holiday season go? Well, no time to reminisce now.

It’s down to the wire, but there are still methods to save money on your last-minute holiday purchases. Here are four simple ways to do it.

1. Jingle all the way to the store

You’re not the only one still shopping. In fact, Dec. 21 — dubbed Super Saturday because it’s the last Saturday before Christmas — is expected to be the second busiest shopping day, after Black Friday, according to ShopperTrak data from Sensormatic Solutions.

Your first instinct may be to shop online and avoid the crowded mall. But not so fast, says Christopher Newman, associate professor of marketing at the University of Mississippi.

“Shoppers can increase the chance that they get the right product at the best price by shopping in store, rather than online, just before Christmas,” Newman said in an email.

“This ensures that they aren’t limited to choosing from just the products that could ship in time for the holiday.”

Last-minute online shopping may also carry hefty shipping fees. Dec. 14 is the widely accepted cutoff for Christmas ground shipping this year, according to Rob Garf, vice-president of Strategy and Insights for Retail & Consumer Goods at Salesforce.

If you order online after that, you’ll likely have to pay to expedite the shipment.

2. Or buy online, pick up in store

If you’d rather not shop entirely at the store or entirely online, try shopping online and picking up your items at the store. In fact, buying online and retrieving your purchases from the store is a good option for shoppers, Garf says.

“It gives (consumers) the confidence that the product is going to be there and it’s going to give them the convenience that they can walk right in and pick it up,” Garf says.

He adds that some retailers may even extend an extra coupon or discount to shoppers who elect to buy online and pick up in store. Walmart does this.

This option is also good for retailers. Retailers offering buy online, pick up in store (also known as click and collect) will drive 28% more revenue share across their industry during the five days before Christmas compared with those that don’t, according to the 2019 Salesforce Holiday Insights and Predictions.

Retailers also know shoppers may be tempted to purchase additional items when they show up at the store.

3. Pick private-label presents

Purchase method aside, you also want to consider which items are on your gift list. When you have limited time to shop, it’s wise to narrow down your choices. Instead of sticking to your original plan, consider switching to less expensive presents.

Certain items are known to be cheaper just before Christmas, such as toys or previous-model electronics that didn’t sell well throughout the season.

You can also save money by changing the brands you buy. Consumers can get particularly good deals on a retailer’s own private label, for instance. Think the Kindle and Echo products from Amazon, or the Kirkland Signature line at Costco.

“Private-label products are already generally 15%-20% cheaper than their national brand counterparts, but shoppers can save even more around Christmas,” Newman said.

“Retailers can offer better deals on their private label brands than on national brands because their profit margins are higher on private labels to begin with.”

4. Pounce on limited-time sales

The fact that you’ve waited to shop until the final days before Christmas doesn’t surprise retailers. Newman says they know many shoppers delay, so they offer last-minute savings opportunities.

Be on the lookout for these types of promotions. They may be announced in advance, such as seven days of deals leading up to Christmas. Or, they may be spur-of-the-moment “flash sales” that happen without notice.

“Shoppers usually have to be vigilant and proactive in order to act upon last-minute flash sales,” Newman said.

Regularly check your email, social media and retailer websites to locate these if they’re announced.

And whatever you do, remember that now’s the time to start springing into action.

“Consumers are going to wake up from their Thanksgiving hangover and realize they have a really short time to swoop up the deals and make sure the presents get on the doorsteps and under the tree before Christmas,” Garf says.

Courtney Jespersen Of Nerdwallet, The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

Blading for bees, led by Aldergrove resident Zach Choboter, headed through B.C. (Special to The Star)
Aldergrove’s bee blader crosses the prairies

Zach Choboter has rollerbladed from Whistler to Alberta in two weeks

Tourism Langley has put together Father’s Day gift boxes that support local businesses and aid the Langley Food Bank. (Special to Langley Advance Times)
This Father’s Day, you can support Langley businesses and aid the Food Bank

Tourism Langley brings back their popular gift boxes

Marsha Miller walked through the Derek Doubleday Arboretum Friday afternoon, reading the info stations about residential schools and their impact on Indigenous Canadians. (Matthew Claxton/Langley Advance Times)
Langley vigil for residential school victims brings forth powerful emotions

Tears from visitors even before evening event, organizer said

Trinity Western University held a vigil Tuesday as well as having two more on Thursday, June 10 to honour the 215 children whose remains were buried at a residential school in Kamloops. Their remains were found with ground-penetrating radar. (TWU/Special to the Langley Advance Times)
Langley university vigils honour the 215 children buried at Kamloops residential school

Indigenous leader offers suggestions on how to process the devastating information and on healing

Hutch Hotels Ltd., which owned the former Alder Inn (which was demolished in November 2020), is among the defendants in a lawsuit related to an alleged impaired-driving crash in January 2017. The civil suit also names S & L Kitchen and Bar in Abbotsford. (Black Press file photo)
Two Fraser Valley bars named in lawsuit related to alleged impaired-driving crash

S & L Abbotsford and Alder Inn being sued by passenger in 2017 rollover collision

t
How to tell if a call from ‘CRA’ is legitimate or a scam

Expert says it’s important to verify you really are dealing with the CRA before you give out any info

British Columbia-Yukon Community News Association’s 2021 Ma Murray Awards were handed out during a virtual ceremony on Friday, June 10. (Screen grab)
Black Press Media winners take gold at B.C. and Yukon journalism awards

Publications received nods in dozens of categories

Prime Minister Justin Trudeau greets campers while visiting McDougall, Ont. on Thursday, July 19, 2018. THE CANADIAN PRESS/Frank Gunn
71% of B.C. men say they’d prefer to go camping with Trudeau: survey

Most British Columbians with plans to go camping outdoors say they’d prefer to go with Trudeau or Shania Twain

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Members of the Department of Fisheries and Oceans’ Marine Mammal Response Program rescued an adult humpback what that was entangled in commercial fishing gear in the waters off of Entrance Island on Thursday, June 10. (Photo courtesy Marine Mammal Response Program)
Rescuers free humpback ‘anchored’ down by prawn traps off Vancouver Island

Department of Fisheries and Oceans responders spend hours untangling whale

Chilliwack cocaine trafficker Clayton Eheler seen with a tiger somewhere in Asia in 2014. Eheler was sentenced to nine years jail in 2018, but was released on bail in October 2020 pending his appeal of conviction.(Facebook)
Director of civil forfeiture seeks $140,000 from Fraser Valley drug dealer’s father-in-law

Clayton Eheler’s father-in-law Ray Morrissey caught with money in Fort St. John by B.C.’s gang unit

A Comox Valley shellfish operator pleaded guilty and was fined $10,000 in provincial court in Courtenay earlier this year. Record file photo
B.C. clam harvester fined $10,000 for Fisheries Act violations

Charges against three others were stayed in Courtenay Provincial Court

Frank Phillips receives a visit from his wife Rena at Nanaimo Seniors Village on their 61st wedding anniversary, March 31, 2020. Social visits have been allowed since COVID-19 vaccination has been offered in all care homes. (Nanaimo News Bulletin)
B.C. prepares mandatory vaccination for senior care homes

180 more cases of COVID-19 in B.C. Friday, one more death

Lorraine Gibson, 90, received a COVID-19 immunization at the South Surrey Park and Ride vaccination clinic. (File photo: Aaron Hinks)
Surrey has had 25% of B.C.’s total COVID-19 cases

Surrey recorded 4,012 cases in May

Most Read