Helping shelter dogs find good homes

Pedigree dog food, in partnership with the Patti Dale animal shelter in Aldergrove and dog-lovers Jully Black, Eva Avila and Team Kevin Martin, have launched the fourth annual Pedigree adoption drive campaign to show that shelter dogs are good dogs, and enable and empower Canadians to help them by adopting, donating and volunteering.

Come. Sit. Down. Heel.

For the thousands of dogs living in animal shelters across Canada there is one word above all the others they want to hear: Stay.

This is why the makers of Pedigree dog food, in partnership with the Patti Dale animal shelter in Aldergrove and dog-lovers Jully Black, Eva Avila and Team Kevin Martin, have launched the fourth annual Pedigree adoption drive campaign to show that shelter dogs are good dogs, and enable and empower Canadians to help them by adopting, donating and volunteering.

“Being a part of the 2011 Pedigree adoption drive campaign is truly a great opportunity because it gives me the chance to raise awareness about the importance of dog adoption.” said Jully Black, Canadian Juno Award winning singer/songwriter. “The Pedigree adoption drive gives thousands of shelter dogs across Canada a chance to be a part of a loving home.”

To help shelter dogs find loving homes, Pedigree will donate $1, up to a maximum of $150,000 in 2011, for every view of its Adoption Stories videos to the shelters. The Adoption Stories videos can be viewed online at www.mypedigree.ca and showcase real-life dogs — Bootsie and Phoenix — who both came to live in animal shelters while waiting for loving families to adopt them.

“We are very proud to partner with our 30 animal shelters across the country to promote awareness about the importance of adoption and bring these good dogs to the public,” said Aisha Hassan, brand manager of Pedigree Care & Treat.

“Since the Pedigree adoption drive campaign launched in 2007, we have helped raise $650,000 for shelters across Canada and with this year’s donation commitment will bring that total to $800,000.”