On Thursday August 22, from 2 to 3 p.m., the Greater Vancouver Zoo will make their digital mark on the Zoo Experience.
In partnership with innovative Abbotsford-based marketing firm, Jelly Marketing, the Aldergrove facility is hosting an exclusive event to launch their brand new website and e-learning experience.
Inspired by the Zoo’s desire to enhance the zoo-goer experience through technology, Zoo 3.0 has developed out of an exciting new partnership with Jelly Marketing. Jelly and the Greater Vancouver Zoo have developed a fresh way to make a lasting digital footprint on BC Tourism and the local community.
“We love this place!” says Jelly Marketing’s lead strategist, Darian Kovacs, “We are so excited to take the zoo experience to the next level.”
Jelly’s ingenuity has certainly done that. The new website features Zoo 3.0, an all-access e-learning portal complete with rare footage and facts about the zoo’s featured animals: Macaw, Grizzly Bear, Hippopotamus, Siberian Tiger, Oregon Spotted Frog and Muskox.
The story of the Greater Vancouver Zoo began in the late 1960s when world traveler and businessman, Pat Hines, purchased 120 acres of land in Aldergrove. It was ideal for the realization of his dream to create a game farm. At first registered as the World Wide Game Farm Ltd. it became known as the Vancouver Game Farm, which had its official opening on August 20, 1970.
In 1999 the name of the Greater Vancouver Zoological Centre was changed to the Greater Vancouver Zoo, along with a change of owners and with further improvements for the facility and its inhabitants. In 2012, the Zzoo was focused on its successful reaccreditation with CAZA (Canada’s Accredited Zoos and Aquariums), and building their new Animal Care Centre for sick and injured animals.
Zoo 3.0 marks an amazing tech development in the zoo experience – an event not to be missed. On August 22 Zoo 3.0 will be unveiled at the exclusive launch party hosted by Jelly Marketing and the Greater Vancouver Zoo.
Come get a look at some of the world’s most unique creatures.
“We’re so excited to be able to provide an additional educational element to our zoo and ensure we engage with our guests young and old,” said general manager Jody Henderson “Thanks to technology we’re able to do that.”