Ed Geric of Mike Geric Construction. Photo by Lia Crowe

Life and style interview with Ed Geric

A passion for family, community and development projects

  • Jan. 13, 2021 7:30 a.m.

– Words and photography by Lia Crowe

I catch up with Ed at the Tresah Presentation Centre in Mayfair Mall to chat life, style and a few things in between. I am met with a charismatic, well-put-together man, who is excited to tell me about his current project, the Tresah condo development, set to come to life across the street from Mayfair Mall.

With a background working a chartered accountant and CPA, Ed joined the family business (Mike Geric Construction Ltd.) full time in 1995, took control in 2002 and changed the direction of the company from focussing on single-family homes to multifamily residential projects.

“I’ve always had a passion for development. I love all the aspects of it, to the extent that I do not consider it work—it is me and what I do,” says Ed, when asked what fires him up about his work. “It is the initial creativity of seeing the potential of a piece of property. How does it blend in with the neighbourhood? Dealing with the architects and communicating my vision. I am convinced the future of development is multi-generational, and how can I make that happen in every development I do?”

As a single father of four “amazing” kids, Ed says outside of work he’s passionate about family and community.

“On weekends I like to wash my car and weed the garden. I love giving back to the community, and I’m the owner of the Saanich Predators junior hockey team.”

Asked what’s the best life lesson he’s learned in the last five years, Ed says, “Always try your best. Focus on what you are best at. Take lots of pictures every day.”

When it comes to style, Ed’s personal aesthetic can best be described as classy with an edge. To him, good style is “classic straight lines that last through all trends.”

Ed is excited about Victoria’s growth potential in the next 25 years: “I don’t think we all realize that Victoria and Vancouver Island are just being discovered. The growth will be amazing and I am passionate about how we all work together to make it happen. Let’s embrace the growth. You can do it all in Victoria, that’s what I love.”

He jokes that “even though I mostly work, I hear there is a good lifestyle balance in Victoria.”

Asked what adopted daily practice has led to his success, he says, “I get up very early every day and commit those first two hours to myself. It’s time to think, plan, meditate and exercise. I get to work early (remember, it’s not work to me), visit job sites before they open and work harder than anyone else.”

Clothes/Grooming

Uniform: Tailored suit by day and night, collared button shirt, usually no tie.

Favourite denim, brand and cut: Paige slim-fit jeans.

Current go-to clothing item: Dark, midnight-black tailored suit.

Favourite pair of shoes: Prada lace-up boots.

Best new purchase: Canada Goose Black Label bomber jacket.

Favourite day-bag: Louis Vuitton, Porte-Documents Business.

Accessory you spend the most money on: Belts and watches.

Favourite work tool: Framing hammer.

Sunglasses: Gucci.

Scent: Acqua Di Gio by Giorgio Armani.

Necessary indulgence: Really good red wine.

Favourite skincare product: Ones that make me look younger.

Style Inspirations & Life

Style Icon: James Bond.

Favourite artist: Zoë Pawlak from Vancouver, BC.

Piece of art: Vessels by Zoë Pawlak.

Favourite fashion designer or brand: Gucci and Tom Ford.

Era of time that inspires your style: ‘50s.

Film or TV show that inspires your style or that you just love the style of: Harvey Specter from Suits.

Favourite local restaurant: Fireside Grill, Fonbo and Med Grill.

Favourite cocktail or wine: Manhattan made with bourbon and light on the bitters; for wine, Screaming Eagle Cab Sauv 2002/2012.

Book currently reading: Anything by Grisham.

Favourite city to visit: Vancouver and Montreal.

Favourite hotel: Right now, Hotel Anywhere.

Favourite app: Skip the Dishes.

Favourite place in the whole world: North Kaanapali Beach.

ConstructionFashionFashion and Style

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Crows gather at in the cottonwoods of Sandra Kidder’s neighbour in Aldergrove every winter morning just before sunrise. (Sandra Kidder/Special to the Langley Advance Times)
SHARE: Aldergrove cottonwoods hosts morning murder of crows

Send us your photo showing how you view Langley, and it could be featured in a future edition

When Langley City resident Dale Attrell, 92, seen here walking in Douglas Park on Saturday, Jan. 10, started a walking club for seniors, it filled up quickly. (Dan Ferguson/Langley Advance Times)
Outrunning COVID: a Langley City senior starts a walking club

When Dale Attrell launched a group for older people to go on walks together, it filled up quickly

Langley’s Jim Orlowski, a regular contributor to Through Your Lens, shared this picture of some bird swimming around in Brydon Lagoon. They were spotted while he was walking along the trail in the Nicomekl flood plains. They frequently cross paths with dozens of other walkers and park visitors enjoying the trail on a bright winter day. (Special to Langley Advance Times)
SHARE: Bird friends from Brydon

Send us your photo showing how you view Langley, and it could be featured in a future edition

Mark Chandler, outside of his extradition hearing at the Vancouver Supreme Court. (Langley Advance Times files)
Langley condo builder’s fraud sentencing in U.S. delayed due to COVID-19

Mark Chandler’s own lawyer contracted COVID-19 in December

Keith the curious kitten is seen on Nov. 4, 2020 at the Chilliwack SPCA. Friday, Jan. 22, 2021 is Answer Your Cat’s Questions Day. (Jenna Hauck/ Chilliwack Progress file)
Unofficial holidays: Here’s what people are celebrating for the week of Jan. 17 to 23

Answer Your Cat’s Questions Day, Pie Day and International Sweatpants Day are all coming up this week

(Phil McLachlan - Capital News)
‘Targeted’ shooting in Coquitlam leaves woman in hospital

The woman suffered non-life threatening injuries in what police believe to be a targeted shooting Saturday morning

sdf
Another Mission student arrested for assault, in 2nd case of in-school violence this week

RCMP notified of local Instagram page with videos (now deleted) showing student assaults, bullying

(Photo by Kevin Hill)
40 cases linked to Surrey Memorial Hospital COVID-19 outbreak

Fraser Health says two death are associated with the outbreak

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

JaHyung Lee, “Canada’s oldest senior” at 110 years old, received his first dose of the COVID-19 vaccine on Thursday, Jan. 14, 2021. He lives at Amenida Seniors Community in Newton. (Submitted photo: Amenida Seniors Community)
Standardized foundation skills assessment tests in B.C. schools will be going ahead later than usual, from Feb. 16 to March 12 for students in Grades 4 and 7. (Black Press Media file photo)
B.C. teachers say COVID-affected school year perfect time to end standardized tests

Foundational skills testing of Grade 4 and 7 students planned for February ad March

Sooke’s Jim Bottomley is among a handful of futurists based in Canada. “I want to help people understand the future of humanity.” (Aaron Guillen - Sooke News Mirror)
No crystal ball: B.C. man reveals how he makes his living predicting the future

63-year-old has worked analytical magic for politicians, car brands, and cosmetic companies

A unique-looking deer has been visiting a Nanoose Bay property with its mother. (Frieda Van der Ree photo)
A deer with 3 ears? Unique animal routinely visits B.C. property

Experts say interesting look may be result of an injury rather than an odd birth defect

Most Read