Small town approach fuels dealership with big city selection

Community and customer service are at the heart of Magnuson Ford

Growing up in North Battleford, Sask., Layne Magnuson learned about the car industry from the best: his dad.

Those lessons have paid off, not only for Magnuson and his team at Abbotsford’s family-owned and operated Magnuson Ford, but also for the dealership’s customers and the greater community.

“We do a lot of local events,” Magnuson says, noting that despite the region’s large population, Abbotsford still has a small-town feel. “You can’t just come in and sell cars; you have to be a part of the community.”

1. President’s Award – Ford Motor Company’s highest accolade that can be presented to its dealerships, the President’s Award is given only to those who have demonstrated outstanding sales and customer satisfaction, Magnuson says.

“Customer service is culture in our store. We encourage everyone to make it a priority and if a situation does arise, every one of our team is empowered to do what they can to make it right,” Magnuson says.

2. Diamond Club – Also a member of the Diamond Club, this represents the most elite of Ford dealers who go above and beyond, and beyond even what is expected from those who receive the President’s Award. “We pride ourselves on our commitment to excellence and promise to continue our efforts to provide our customers with exceptional service,” Magnuson says.

3. Community Driver Award – Every year, one new car dealership in each of British Columbia’s six regions that has shown tremendous community involvement receives this award. “Magnuson Ford is proud to have been given this prestigious award thanks to our continuous involvement with our local community,” Magnuson says. “As the only dealership in our region to have been given this award, we pledge to continue our commitment to our local communities and to our customers from across Abbotsford, Chilliwack, Mission, Langley and Surrey.”

In addition to sponsoring events like the Abbotsford Agrifair, Operation Rednose, Abbotsford Airshow and Abbotsford Minor Hockey, Magnuson Ford has helped local charities and schools raise over $407,000 by hosting 113 Drive One 4 UR Community events since the program’s inception in 2010. No Ford dealership in Canada has hosted more Drive One events. The money has gone to schools in need as well as organizations like the Abbotsford Food Bank, Center for Epilepsy, BC Children’s Hospital and the Canadian Breast Cancer Foundation, to name just a few.

4. Retailer Excellence – In 2016 Magnuson Ford received a Business Excellence Award for Retailer Excellence. Presented by the Abbotsford Chamber of Commerce, Magnuson was chosen for its professionalism and the customer-friendly atmosphere in its sales and service departments.

•••

Magnuson Ford has been serving the Abbotsford area, including Mission, Langley, Chilliwack and Surrey, since 2009. Visit them at 32562 South Fraser Way for a wide selection of new and used Ford vehicles. To keep your vehicle operative at its best, trust it to their service department’s trained Ford technicians.

 

Comments are closed

Just Posted

LETTER: Slow down for wildlife, please

Langley letter writer pleads with drivers to drive with caution through new areas of development

Aldergrove shop owners make downtown more inviting

Business owners rejuvenate storefronts and invite redevelopment of the town’s core

Langley kids camp featured visiting Seawolves rugby players

Kids ages four to 12 could take part in a rugby camp that included visiting professional players.

True grit: Langley U18 wins bronze at soccer championships

‘I’ve never met a group this tough,’ coach said

LETTER: How do you define heritage in Fort Langley

A letter writer speaks out against demolition of several buildings in the ‘birthplace of B.C.’

‘Bad choices make good stories’: Margaret Trudeau brings her show to Just for Laughs

Trudeau says over the decades she has been suicidal, manic, depressed

UPDATE: Youth seen with gun at Nanaimo mall, suspect now in custody

Woodgrove Centre shut down during police incident

B.C. man dies from rabies after contact with Vancouver Island bat

Last known case of human rabies in B.C. was 16 years ago

Crown recommends up to two-year jail term for former Bountiful leader

Crown says sentence range should be 18 months to two years for Bountiful child removal case

B.C.-wide police efforts identify Vancouver Island robbery suspect

Warrant issued for arrest of North Vancouver man for TD Bank robbery

VIDEO: Wolf spotted swimming ashore on northern Vancouver Island

Island wolf population estimated at under 150 in 2008, says VI-Wilds

Diversity a Canadian strength, Trudeau says of Trump tweets at congresswomen

Trudeau avoided using Trump’s name when he was asked about the president’s Twitter comments

B.C. couple bring son home from Nigeria after long adoption delay

Kim and Clark Moran of Abbotsford spent almost a year waiting to finalize adoption of Ayo, 3

Garneau ‘disappointed’ in airlines’ move against new passenger bill of rights

New rules codified compensation for lost luggage, overbooked flights

Most Read