‘Adult toilet training’ to fight flushed wipes

Metro Vancouver tries humour tactic on icky problem of clogged sewers (with video)



Metro Vancouver hopes toilet humour will be a better weapon than gross-out reality in persuading residents to stop flushing disposable wet wipes that clog the sewers.

The regional district is testing a new public education campaign, rolling out in Pitt Meadows first, that calls itself “your guide to adult toilet training.”

It features supposedly helpful tongue-in-cheek tip cards like “check for tp before you pp”, “bathrooms: not a good place for a selfie” and “don’t flush keys or cellphones” alongside a more frequent message: “never flush wipes.”

An informative video goes further, cautioning against flushing other “unflushables” – such as tampons, dental floss and hair – in fact anything other than the “fellowship of the throne: pee, poo and toilet paper.”

Jammed sewer pipes and pumps have been a growing headache and Metro says it’s already cost $100,000 so far this year to pry out twisted masses of the wipes that are often marketed as flushable.

But nobody wants to see the icky reality inside the sewers, said Metro corporate communications manager Larina Lopez, hence the decision to go funny.

Lopez said a survey found most wipes being flushed are personal hygiene wipes used by women in bathrooms, not baby wipes.

Women will therefore be the $85,000 campaign’s main target, she said, with ads in public washrooms and in other media, as well as a roving pink port-a-potty to emphasize the message.

If it works in Pitt Meadows – the regional district will measure if fewer wipes end up stuck in the pump station that serves that area – then expect the campaign to roll out across the region. Meanwhile, the pitch can be found at neverflushwipes.ca.

 

Just Posted

Gymnasts compete for spot on national team in Langley

Young and elite level gymnasts were competing at the LEC

Figures reveal spike in highway traffic jams between Abbotsford and Langley

Nearly one in 20 westbound vehicles between Abbotsford and Langley clocked at under 60 km/h

Township council to debate fate of empty Fort Langley buildings

A demolition permit has been sought for the boarded-up buildings

New Langley ER taking shape – hospital head

What can you expect from construction at LMH in the near future?

Rich the Vegan scoots across Canada for the animals

Rich Adams is riding his push scooter across Canada to bring awareness to the dog meat trade in Asia

Former Fernie Ghostrider re-signs with Vancouver Canucks

Josh Teves has signed a two-year contract with the NHL team

Couple found dead along northern B.C. highway in double homicide

Woman from the U.S. and man from Australia found dead near Liard Hot Springs

Injured fawn at B.C. vet will be euthanized Friday night unless claimed by sanctuary

Gilbert the deer is currently being treated at West Kelowna’s Rose Valley Veterinary Hospital

BC Wildfire Service warns wet weather no reason to be complacent

Fire risk currently low for much of B.C. compared to same time over last two years.

Bank of Canada lowers qualifying rate used in mortgage stress tests

Home sales softened last year after the federal government introduced new stress test rules for uninsured mortgages

Trudeau says Ottawa open to proposals for B.C. refinery as gas prices soar

Prime minister says he knows B.C. residents are struggling and the federal government is open to ideas

Clock’s ticking to share how you feel about Daylight Saving Time in B.C.

Provincial public survey ends at 4 p.m. on Friday

B.C. man pleads guilty in snake venom death of toddler

Plea comes more than five years after the incident in North Vancouver

Most Read