‘Adult toilet training’ to fight flushed wipes

Metro Vancouver tries humour tactic on icky problem of clogged sewers (with video)



Metro Vancouver hopes toilet humour will be a better weapon than gross-out reality in persuading residents to stop flushing disposable wet wipes that clog the sewers.

The regional district is testing a new public education campaign, rolling out in Pitt Meadows first, that calls itself “your guide to adult toilet training.”

It features supposedly helpful tongue-in-cheek tip cards like “check for tp before you pp”, “bathrooms: not a good place for a selfie” and “don’t flush keys or cellphones” alongside a more frequent message: “never flush wipes.”

An informative video goes further, cautioning against flushing other “unflushables” – such as tampons, dental floss and hair – in fact anything other than the “fellowship of the throne: pee, poo and toilet paper.”

Jammed sewer pipes and pumps have been a growing headache and Metro says it’s already cost $100,000 so far this year to pry out twisted masses of the wipes that are often marketed as flushable.

But nobody wants to see the icky reality inside the sewers, said Metro corporate communications manager Larina Lopez, hence the decision to go funny.

Lopez said a survey found most wipes being flushed are personal hygiene wipes used by women in bathrooms, not baby wipes.

Women will therefore be the $85,000 campaign’s main target, she said, with ads in public washrooms and in other media, as well as a roving pink port-a-potty to emphasize the message.

If it works in Pitt Meadows – the regional district will measure if fewer wipes end up stuck in the pump station that serves that area – then expect the campaign to roll out across the region. Meanwhile, the pitch can be found at neverflushwipes.ca.

 

Just Posted

Langley Thunder kick off 2019 season with high hopes

Home opener set for Wednesday, May 29 against the Burnaby Lakers.

Langley Home Expo shows off home and yard improvements

The annual event is being held in Brookswood at the George Preston Rec Centre

Winner announced in Langley Total Makeover Contest

Cheri McBride thanked friends and family for supporting her

LETTER: Langley cycling lanes sparse and treacherous

Bike to School and Bike to Work week is taking place May 27-31

Public invited to Alzheimer walk in Langley

A Langley seniors complex and a North Langley business group have teamed… Continue reading

Police release photos of suspect in daytime sex assault at Vancouver woman’s home

A young woman, in hers 20s, was followed home by the man, before he violently attacked her inside

Kamloops girl, 9, recovering from carbon monoxide poisoning now out of ICU

Her mother who was sleeping in the same tent with her did not survive

UPDATE: Surrey RCMP say boy, 11, missing for two days found safe

Dominic Mattie was last seen at 5 p.m. in the 13500-block of Gateway Drive in Surrey

‘I think he’s still alive’: B.C. mom pleads for help finding son last seen a month ago

Family offering $5,000 reward for information leading to the safe return of Tim Delahaye

New poll suggests one-third don’t want politicians to wear religious symbols

Local politicians shouldn’t be allowed to wear hijabs, crucifixes or turbans on the job, survey suggests

Raptors fans far from home adjust plans to watch pivotal playoff game

Raptors currently lead the playoff series 3-2, and a win Saturday would vault them into NBA finals

PHOTOS: First responders in Fernie rescue baby owl who fell from nest

The baby owl’s inability to fly back to its nest prompted a rescue by first responders

Five takeaways from the Court of Appeal ruling on B.C.’s pipeline law

It’s unclear how many tools are left in B.C.’s toolbox to fight the project

Most Read