City conducts recreation marketing survey

Parks, Recreation and culture department general manager Mark Taylor denies any connection to YMCA project.

A $22,000 telephone survey recently conducted for the City of Abbotsford has nothing to do with the YMCA bid currently before council, according to Mark Taylor.

The city’s general manager of parks, recreation and culture said 300 local residents were polled to acquire feedback on marketing and communication.

The survey was coordinated by Sentis Market Research, a Vancouver-based company.

“Sentis Research is our contractor and they hired Illuminata Marketing to do the survey,” explained Taylor.

He said the city is trying to find out if the parks and rec department’s marketing efforts are reaching the public.

“It’s based on getting a sense on how to communicate with them (the public) and increase our revenues through marketing.”

However, some residents feel the timing of the survey is suspect, considering the city recently gave approval in principle to a plan to pay $17.5 million towards a new YMCA facility on the old hospital grounds on McCallum Road.

Elizabeth Gray was one of the 300 people contacted for the survey and she feels the city has “been down this road before.”

She said telephone surveys were conducted by the city before last year’s water referendum – to decide whether the city should enter into a $300-million public-private partnership for a new water supply and treatment centre at Stave Lake. Similar polling preceded the Plan A projects decision (which included the construction of the Reach, the Abbotsford Entertainment and Sports Centre and improvements to the Abbotsford Recreation Centre.)

“We don’t have the money to do this,” she said, adding she believes the survey is linked to the YMCA proposal.

The survey was completed in two days and took about 15 minutes per respondent. They were asked 17 recreation-based questions and seven demographic profile questions (age, sex, income etc.).

Taylor said the cost of the survey was included in the 2012 parks and recreation budget.

He said more than $6 million in revenue is generated annually through recreation services, and maintained it’s “really important” that the city know if its marketing campaign is effective.

Survey results and analysis are expected in the first two weeks of January.

Just Posted

Two victims of Aldergrove deck collapse in ICU, several others still in hospital

Close relative Satwant Garcha makes daily trips to visit those injured at the wedding

Langley youth coach banned amid sexual harassment, bullying scandal: Water Polo Canada

Justin Mitchell can’t take part in Water Polo Canada events or clubs

Annual Langley Walk makes its way to Aldergrove

This weekend, Langley’s walkers and runners will get further acquainted with Aldergrove.

Therapeutic riding ‘frees’ Langley MS sufferer

Aldergrove non-profit equestrian association in desperate need of volunteers

South Langley’s next generation of tractor pullers

A cohort here to prove a lot more fun can be had with garden tractors, than just mowing lawns.

VIDEO: ‘Alarm bells’ raised by footage allegedly from B.C. pig farm, SPCA says

PETA released video Wednesday showing dead and injured piglets next to nursing piglets

New report on 2017 wildfires calls for better coordination with B.C. First Nations

Tsilhqot’in National Government documents 2017 disaster and lists 33 calls to action

Two victims of Aldergrove deck collapse in ICU, several others still in hospital

Close relative Satwant Garcha makes daily trips to visit those injured at the wedding

Wilson-Raybould: Feds want to just ‘manage the problem’ of Indigenous Peoples

Former federal justice minister speaks at First Nations Justice Council meeting in B.C.

VIDEO: Driver in bizarre hit-and-run at B.C. car dealership turns herself in

Police believe alcohol was a factor in incident causing estimated $15,000 in damages

Female real estate agents warned of suspicious man in Metro Vancouver

The man requests to see homes alone with the female agent, police say

Can you put your phone down for Mother’s Day?

#DiningMode campaign encourages people to leave the phone alone while eating

Horgan heckled as gas prices sit at record high, could go up more

Premier John Horgan blames refiners, not taxes

Most Read