City conducts recreation marketing survey

Parks, Recreation and culture department general manager Mark Taylor denies any connection to YMCA project.

A $22,000 telephone survey recently conducted for the City of Abbotsford has nothing to do with the YMCA bid currently before council, according to Mark Taylor.

The city’s general manager of parks, recreation and culture said 300 local residents were polled to acquire feedback on marketing and communication.

The survey was coordinated by Sentis Market Research, a Vancouver-based company.

“Sentis Research is our contractor and they hired Illuminata Marketing to do the survey,” explained Taylor.

He said the city is trying to find out if the parks and rec department’s marketing efforts are reaching the public.

“It’s based on getting a sense on how to communicate with them (the public) and increase our revenues through marketing.”

However, some residents feel the timing of the survey is suspect, considering the city recently gave approval in principle to a plan to pay $17.5 million towards a new YMCA facility on the old hospital grounds on McCallum Road.

Elizabeth Gray was one of the 300 people contacted for the survey and she feels the city has “been down this road before.”

She said telephone surveys were conducted by the city before last year’s water referendum – to decide whether the city should enter into a $300-million public-private partnership for a new water supply and treatment centre at Stave Lake. Similar polling preceded the Plan A projects decision (which included the construction of the Reach, the Abbotsford Entertainment and Sports Centre and improvements to the Abbotsford Recreation Centre.)

“We don’t have the money to do this,” she said, adding she believes the survey is linked to the YMCA proposal.

The survey was completed in two days and took about 15 minutes per respondent. They were asked 17 recreation-based questions and seven demographic profile questions (age, sex, income etc.).

Taylor said the cost of the survey was included in the 2012 parks and recreation budget.

He said more than $6 million in revenue is generated annually through recreation services, and maintained it’s “really important” that the city know if its marketing campaign is effective.

Survey results and analysis are expected in the first two weeks of January.

Just Posted

Crown appeals stay against Jamie Bacon in Surrey Six killings

B.C.’s prosecution service says judge’s decision reveals ‘errors of law’

Arrest warrant issued for Langley City man

David Main is wanted on numerous charges including obstructing an officer

Langley RCMP seek man wanted for drug charges

David Main was last seen living in Langley City.

Site C dam goes ahead, cost estimate now up to $10.7 billion

Premier John Horgan says Christy Clark left him no other choice

Pellet gun prompts Langley RCMP to respond

A report of a firearm drew a large number of officers to Langley City.

VIDEO: Hundreds line up at Langley farm for pancakes and a chance to help

The 14th annual Krause Berry Farm breakfast with Santa raised almost $4,700.

Six-year-old boy needs $19,000 a month to treat rare form of arthritis

Mother of sick Sooke boy asks government to help fund treatments

Environmental groups slam NDP decision to continue with Site C

Construction industry, meanwhile, is cautiously optimistic about how the project will look

Be ladder safe both at work and home

WorkSafeBC wants you to keep safe while hanging those Christmas lights this year

Cold weather shelter too full, buses homeless to other communities

The Gateway of Hope shelter has had send some people to other shelters as they ran out of room.

B.C. overdose deaths surpass 1,200

96 people died of illicit drug overdoses in October

Feds agree to give provinces 75 per cent of pot tax revenues

Finance Minister Bill Morneau announced the agreement today

Red Scorpion associates cuffed in drug-trafficking bust

Kamloops RCMP lay charges in connection to Red Scorpion drug trafficking ring

BC Ferries adds extra sailings for Christmas

More than 175 sailings are being added, including 130 between the Lower Mainland and Vancouver Island

Most Read