The logo for Discover Langley City. The name was selected after Tourism Langley warned against using “Tourism Langley City.” File

City tourism agency warned against using similar-sounding name to Tourism Langley

It would have created confusion and violated our trademark, Township marketing agency says

Shortly after Langley City announced it was leaving Tourism Langley to create its own, separate marketing agency, there was a warning against calling the new venture “Tourism Langley City.”

A cease-and-desist letter was issued by Tourism Langley around the time the City announced the Downtown Langley Business Association (DLBA) would be operating the new tourism destination marketing organization.

“No sooner did we have the words, “Tourism Langley City,’” printed in the newspaper, than Tourism Langley hit us with a cease and desist (letter that said we are) not be able to use the words ‘tourism’ or ‘Langley’ in the same sentence,” said Teri James, the DLBA executive director.

READ MORE: Promoting Langley City: new agency launches

James disclosed the letter during a presentation to Langley City Council in response to a question by Coun. Paul Albrecht, who asked how the new City agency came to be called “Discover Langley City.”

James said the DLBA wasn’t intending to call the new marketing agency Tourism Langley City, “because that’s boring” but the phrase was being used as a “placeholder” until a new name could be chosen.

The letter, she said, “basically forced us to, sooner rather than later, make a decision (about a name) and Discover Langley City is where we landed.”

“And we think that was a very positive thing at the end of the day,” James added.

Tourism Langley acting executive director Mun Bagri said the cease-and-desist letter was issued because “Tourism Langley City” was too similar.

“It was basically infringing on our trademark,” Bagri said.

He said having two agencies with almost-identical names would have created confusion.

“Unfortunately, most people don’t realize there are two Langleys.”

Bagri said “Discover Langley City” was a good choice of name.

“It would be better, going forward, for both Langleys (to have tourism agencies with distinctively different names),” Bagri said.

READ MORE: Langley City leaves Tourism Langley

When Langley City announced it was leaving Tourism Langley, the press release stated that “Langley City, in consultation with Langley City tourism industry stakeholders, has concluded that it is in the best interest of its tourism stakeholders to create a new Tourism Langley City entity to serve as the tourism Destination Marketing Organization for the community, and that its functions and services be delivered through a new service provider.”

The Township responded with an announcement that it was “pleased to continue working with Tourism Langley to promote the municipality and show visitors from across B.C. and around the world what its 120,000 residents already know.”

The City’s decision to separate itself from Tourism Langley came after several months of discord.

In December 2016, the head of Tourism Langley resigned as the Township considered departure from the destination marketing organization.

In February, the board called a special meeting to vote on dissolution of the organization, following a list of demands from the Township of Langley that the board felt was excessive.

The Tourism Langley membership voted to keep the organization going, but the following day, the City of Langley announced plans to explore alternative tourism models.

In March, Tourism Langley chair Teri James, treasurer Karen Long and director Lynn Whitehouse resigned from the organization.



dan.ferguson@langleytimes.com

Like us on Facebook and follow us on Twitter

Just Posted

VIDEO: Mustang Roundup in Langley attracts car lovers from all over

A car show dedicated entirely to one model of Ford drew admirers and collectors to George Preston Recreation Centre.

Langley netminder makes ‘unbelievable’ saves in draw against Seattle

Trinity Western University women’s soccer team battled to a 0-0 draw to Seattle, while boys fell 2-0.

LETTER: Langley needs to find balance between construction and destruction

One letter writer calls for review of Murrayville development, saying trees need to be preserved.

LETTER – Reverse its decision: Langley’s TWU shouldn’t bow to societal pressures

One woman disagrees with Trinity Western University making the code of conduct optional.

Final 40 seconds change the game for Langley Rams

The local football team fell 35-34 to the Vancouver Island Raiders, in a last-minute comeback.

Canadians fear for relatives trapped amid flooding in Indian state of Kerala

More than 800,000people have been displaced by floods and landslides

IndyCar driver Wickens flown to hospital after scary crash

IndyCar said Wickens was awake and alert as he was taken to a hospital

Ex-BCTF president ‘undeterred’ after early release from pipeline protest jail term

Susan Lambert and Order of Canada recipient Jean Swanson released early

Fast food chains look to capitalize on vegetarian, vegan trend with new items

Seven per cent of Canadians consider themselves vegetarians and 2.3 per cent identify as vegans

B.C. swimmer halts journey across Strait of Juan de Fuca after hypothermia sets in

Victoria MS athlete Susan Simmons swam for eight-and-a-half hours in 9 C choppy waters

‘Hard on water:’ Smoke not the only long-range effect of wildfires

The project began more than 10 years ago after southern Alberta’s 2003 Lost Creek fire

B.C. VIEWS: Genuine aboriginal rights are misused and discredited

Camp Cloud one of long line of protests falsely asserting title

Prime Minister Justin Trudeau to march in Montreal’s Pride parade

Trudeau will end the day in his home riding of Papineau

Most Read