THE CANADIAN PRESS/Nathan Denette

THE CANADIAN PRESS/Nathan Denette

Iconic Salvation Army fundraiser faces increased demand, challenges due to COVID-19

Charity says it has not seen an increase in demand like this for decades

The Salvation Army is launching its annual Christmas kettle drive facing what it says is a level of need not seen since the Second World War — even as COVID-19 makes fundraising more difficult.

The iconic red kettles will start appearing in malls, grocery stores and other establishments across the country on Monday as the Sally Ann seeks to raise $23 million this year to help Canadians in need.

Funds raised through the campaign remain in the community where they are donated, with the money going to pay for Christmas hampers, meals and clothing along with drug-recovery programs and training.

Salvation Army spokesman John Murray says that target is 10 per cent more than in previous years — even though the charity has received five times the normal number of requests for help since the pandemic began.

“We’ve not seen the increase in in demand for assistance like this since post-World War Two,” Murray said. “That’s incredible when we consider that.”

Even meeting that modestly increased fundraising target could be a challenge, however, as COVID-19 threatens to wreak havoc on the Salvation Army’s normal way of doing business.

That starts with great uncertainty around exactly how many kettles will actually be out in the community as pandemic-related lockdowns in different parts of the country keep malls and other businesses closed.

“I think of Manitoba where we’re not going to be able to have Christmas kettles out, at least until the middle of December,” he said. “There are parts and pockets of Quebec that’s the same way.”

The Sally Ann is also facing a potential shortage of volunteers as many of those who have typically helped the fundraising drive are older Canadians who are more at risk from COVID-19.

While the charity is providing volunteers with personal protective equipment as well as training to ensure they stay safe, Murray says the actual recruitment of Canadians to help is a challenge.

“The actual recruitment, we’re certainly concerned about that,” he said.

“Annually, we would put out about 2,000 kettle locations across Canada during the holiday season. It remains to be seen whether we’re going to be able to have all those kettle locations filled this year.”

The Salvation Army isn’t the only charity facing challenges; many have previously raised concerns about a lack of volunteers and dried up fundraising due to COVID-19 even as demand for help skyrockets.

The Sally Ann says there has been a 19-per-cent increase in the number of people visiting the charity this year because of delayed wages, while the number saying they are homeless has doubled since 2019.

Like many other organizations, it is hoping that Canadians unable to donate in person will do so online at FilltheKettle.com or by phone at 1-800-SAL-ARMY (1-800-725-2769).

Lee Berthiaume, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Charity and DonationsCoronavirusSalvation Army

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Township of Langley firefighters were called to a crash Thursday, Dec. 3, 2020 where the lone driver of a pickup truck damaged a water main leaving Trinity Western University without water. (Curtis Kreklau/Special to Langley Advance Times)
VIDEO: Pickup severs pipe in Langley, leaves TWU without water

Incident involved a single vehicle, driver treated for minor injuries

Submit letters to the editor through our website, via email or in writing.
LETTER: Government drives up cost of affordable housing

An Ottawa developer digs into building costs after reading about Langley’s new affordable housing

Tabor Village took to social media on Wednesday, Dec. 2, 2020 to share what it meant to them to have Langley Lodge staff visit and provide support. As of Tuesday (Dec. 1), the outbreak at Tabor had resulted in a total of 147 cases and 19 deaths since Nov. 4. (Tabor Village/Facebook)
Langley Lodge shows ‘solidarity’ by visiting staff of B.C.’s largest COVID-19 care-home outbreak

As of Tuesday, Abbotsford facility recorded 147 cases and 19 deaths since Nov. 4

Chris Veale, seen here at Brookswood Secondary School on Sunday, Nov. 29, 2020, has been coaching girls basketball for more than 20 years (Dan Ferguson/Langley Advance Times)
Coach Chris Veale backs his players

When the gym closed, this dedicated basketball coach found another way

Brian Lott, of the Rotary Club of Langley Central, emceed the prize draw on Thursday, Dec. 3, 2020. (Heather Colpitts/Langley Advance Times)
Langley woman wins $73,615 in first ever Langley Rotary Mega Draw

After months of ticket sales, the draw was livestreamed from the Rotary Interpretive Centre Thursday

Motorists wait to enter a Fraser Health COVID-19 testing facility, in Surrey, B.C., on Monday, Nov. 9, 2020. THE CANADIAN PRESS/Darryl Dyck
Another 694 diagnosed with COVID-19 in B.C. Thursday

Three more health care outbreaks, 12 deaths

Melissa David, of Parachutes for Pets and her dogs Hudson and Charlie are trying to raise money for a homeless shelter that will allow pets and are seen in Calgary, Alta., Thursday, Feb. 6, 2020.THE CANADIAN PRESS/Jeff McIntosh
‘My only wish:’ Children asking pet charity to help their furry friends at Christmas

Parachutes for Pets says it has received 14 letters from children in the last week t

Melissa Velden and her chef-husband Chris Velden, stand in their dining room at the Flying Apron Inn and Cookery in Summerville, N.S. on Friday, Nov. 20, 2020. The couple is hosting holiday parties with appropriate distancing and other COVID-19 health protocols in place at their restaurant. THE CANADIAN PRESS/Andrew Vaughan
Celebrities, Santa and Zoom part of office holiday parties being held amid COVID-19

Many will send tokens of appreciation to workers or offer time off or cash

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Cops converge in a Marshall Road parking lot on Thursday afternoon (Dec. 3) after an inmate escaped from corrections officers. The man was taken back into custody a short while later. (Ben Lypka/Abbotsford News)
UPDATE: Escapee in Abbotsford has twice been on the lam from authorities

Stephane Bissonnette escapes from corrections officers, but is arrested a short while later

A demonstrator wears representations of sea lice outside the Fisheries and Oceans Canada offices in downtown Vancouver Sept. 24, demanding more action on the Cohen Commission recommendations to protect wild Fraser River sockeye. (Quinn Bender photo)
First Nations renew call to revoke salmon farm licences

Leadership council implores use of precautionary principle in Discovery Islands

Ten-month-old Aidan Deschamps poses for a photo with his parents Amanda Sully and Adam Deschamps in this undated handout photo. Ten-month-old Aidan Deschamps was the first baby in Canada to be diagnosed with spinal muscular atrophy through Ontario’s newborn screening program. The test was added to the program six days before he was born. THE CANADIAN PRESS/HO, Children’s Hospital Eastern Ontario *MANDATORY CREDIT*
First newborn tested for spinal muscular atrophy in Canada hits new milestones

‘If Aidan had been born any earlier or anywhere else our story would be quite different’

(Pixabay)
Canadians’ mental health has deteriorated with the second wave, study finds

Increased substance use one of the ways people are coping

Most Read