FILE - A Juul vaping system with accessory pods in various flavors. (Washington Post photo by Bill O’Leary)

Juul move to end vaping advertising in the U.S. not extended to Canada

The largest e-cigarette maker in the U.S. also announced its CEO, Kevin Burns, will step down

A commitment by San Francisco-based Juul Labs to no longer promote its e-cigarettes in print, digital and TV advertisements applies only in the United States, not in Canada, a spokesman says.

Juul Labs Canada says in an email that Juul Labs is a global company and “this announcement impacts the U.S. only.” The company didn’t answer a question about how Juul markets its products in Canada.

On Wednesday, the largest e-cigarette maker in the U.S. also announced its CEO, Kevin Burns, will step down and pledged not to lobby against a sweeping ban on vaping flavours proposed by the Trump administration.

The decision marks the second time within a year that Juul’s U.S. and Canadian marketing policies have diverged. In November 2018, the company said it would continue to sell mango, fruit, and cucumber flavoured pods in Canadian retail outlets, despite no longer doing so south of the border because they might entice young people to use its products.

Juul would not explain why it seemingly sees a link between flavoured products and youth consumption in the States, but not Canada, beyond saying the two markets “are very different.”

READ MORE: U.S. government plans to ban flavours used in e-cigarettes

Juul and hundreds of smaller e-cigarette companies are fighting for their survival as they face two public health debacles linked to vaping: a mysterious lung illness and rising use of e-cigarettes by teenagers.

Public health officials are investigating hundreds of cases of the breathing ailment but have not yet identified any one product or ingredient. At the same time, underage vaping has reached epidemic levels, according to top government health officials, with more than one in four high school students using e-cigarettes in the last month.

Juul entered the Canadian market in August 2018, vowing to help Canada’s five million adult smokers quit by providing an alternative to combustible cigarettes.

It said its Juul devices, USB docking stations and flavoured vaping liquids that contain nicotine would be available for purchase in convenience stores, vape shops and on its e-commerce site.

In July, Juul opened its first corporate store in Canada in Toronto. It opened its second in Edmonton two weeks ago.

Since 2018, Juul has tried to head off a crackdown in the U.S. with a series of voluntary steps, halting retail sales of several flavours and shutting down its social media presence.

The company now faces multiple investigations from Congress, several federal agencies and state attorneys general.

— With files from The Associated Press

The Canadian Press

READ MORE: U.S. teenager files lawsuit against Juul e-cigarette maker

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A $50 million plan is proposed to prepare for rapid transit in Langley City

Described as a ‘bold move’ to to buy land, improve facilities, and make other improvements

VIDEO: Langley City Mayor’s gala raises thousands for LMH

First ‘Winter Wonderland’ event may not be the last, van den Broek said

SLIDESHOW: Ukrainian Club of Abbotsford hosts annual Malanka event

Yevshan Ukrainian Dancers perform at annual celebration in Aldergrove

Fort Gallery welcomes author and former CBC radio host Mark Forsythe for gold rush history talk

Forsythe’s book, The Trail of 1858, corresponds with current Fraser River exhibition Gol Nu Get Mote

Langley Literacy Network is looking for volunteers to help share the gift of reading and writing

Community one-on-one learning programs run at local libraries, one to two hours each week

VIDEO: Canada’s first presumptive case of coronavirus officially confirmed

Both patient and wife arrived on a China Southern Airlines flight after having been to Wuhan

First-place Canucks beat Blues 3-1 for ninth straight home win

Miller nets pair as Vancouver defeats Cup champs

Swapping grape varieties can help winemakers adapt to climate change: UBC study

Report says 56% of wine-grape-growing regions would be lost if global climate warms by 2 C

Alberta premier wants feds to approve Teck mine for benefit of First Nations

Kenney: ‘Surely [reconciliation] means saying yes to economic development for First Nations people’

Police search for man who went missing from Vernon hotel

Jay Rosenberger, 38, was last seen Friday

NDP suggests easing secondary housing rules for B.C. farmland

Lana Popham proposes guest homes not just for relatives

After four sex assaults linked, RCMP ask women not to walk alone in Coquitlam park

Four sexual assaults took place in Glen Park over two months

BC Place lights up in purple and yellow to honour Kobe Bryant

Kobe Bryant, his 13-year-old daughter and seven others were killed in a helicopter crash

Whistleblower says Iranian-Americans questioned at Peace Arch crossing were targeted

Immigration lawyer says response from Customs Border Protection is a ‘total cover up’

Most Read