When Adrian Brugge of Brugge Design was asked to create the logo for the 2014 BC Seniors Games, he had to consider an image that would reflect not only the 4,000 expected participants, but also the area which would play host to this world-class event. The participants, like the two Langleys where the Games will be held, have been around for a while, and both are proving that they still have a lot of vitality in them.
Describing the logo, unveiled on Wednesday, Brugge says, “The wave of blue represents the Fraser River” — a tip of the hat to the river that gave birth to Langley and the province of B.C., two key participants in the Games. The river will also play a crucial role in several events, including dragon boat racing.
The green figure moving across the red finish line represents the vital force that is found in the participants, and the “V” shape is a subtle reference to victory. In 2011, Langley already had a taste of what victory feels like when it experienced the rush of learning that it had been awarded the BC Seniors Games.
Besides being a chance for athletes 55 and older to strut their stuff, the Games make a significant economic impact in the region. Athletes from across the province will descend on Langley from Sept. 9 to 13, bringing with them many supportive fans. They are expected to leave behind an estimated $2 million over the course of the Games, and attract extensive media coverage.
Brugge says, “The sun represents both the province and the light within all of us that inspires others.”
It also includes 12 rays representing the 12 regions of the province from which the participants will come. Encouraging a lifestyle that keeps seniors physically and socially active fits well with vision both Langley and the province have for their seniors.
The Games will be a chance for athletes from across the province to demonstrate what it means to be a senior today. The BC Senior’s Games draws out not only the best in athletes, but also the best in the many volunteers who work together to create this event. Those who have had a sneak preview of the logo find the “V” shape also pays tribute to the spirit of volunteerism which is the very backbone of these Games.
This event will mark the 27th anniversary of the BC Seniors Games.
Organizers say that if the logo is any indication of what to expect, it looks like volunteers are gearing up to host the best Games yet.
In recent years, Langley has also hosted the B.C. Summer Games and the B.C. Special Olympics.
The website for the 20`14 BC Seniors Games is www.2014bcSeniorsgames.org.