A case of cans of Moosehead beer is seen in Halifax on Wednesday, Nov. 8, 2017. Moosehead Breweries Ltd. is the latest beverage company to form a joint venture to enter the cannabis-infused beverage market, when it is legalized. (THE CANADIAN PRESS/Andrew Vaughan)

Moosehead Breweries and Sproutly to develop cannabis-infused beverages

Companies say beverages would be able to deliver effects of cannabis in as little as five minutes

Moosehead Breweries Ltd. is the latest beverage company to form a joint venture to enter the cannabis-infused beverage market in Canada once it is legalized.

An affiliate of the independent brewer, OCC Holdings Inc., is partnering with Sproutly Canada Inc. to develop, produce and market non-alcoholic beverages using Sproutly’s naturally-produced water soluble cannabinoids.

READ MORE: Alcohol and cannabis companies form pot-beverage industry group to push changes

The companies say their beverages would be able to deliver the effects of cannabis in as little as five minutes and could last up to 90 minutes, providing an experience similar to smoking the drug.

Moosehead is Canada’s oldest and largest independent brewery with 152 years of experience and infrastructure that the companies say will allow the joint venture to more quickly get its cannabis-infused beverages to market.

The companies add that Sproutly’s cultivation facility and processing licence will advance formulation work that’s already been completed to date.

Health Canada has said the final rules about edibles must be brought into force no later than Oct. 17, a year after recreational cannabis use was legalized.

“After careful analysis of the cannabis industry and the cannabis beverage opportunity in Canada, we believe that Moosehead and Sproutly together are well positioned to become a significant player in the category,” stated Matthew Oland, a Moosehead senior executive, who will head the 50-50 joint venture as chief executive officer.

The Canadian Press

Like us on Facebook and follow us on Twitter

Just Posted

Second park ban won’t solve homeless crisis in Langley City, councillor predicts

‘They don’t have anywhere else to go,’ says Coun. Rosemary Wallace

Big Chill a hot event in Langley

Flight Museum holds “ask the pilot panel” and demos flights for young pilots over the weekend

Actors all aboard!

Creative Compass and Langley Historical Society hold auditions for CN Station vignettes

Do or die for Langley Tier 1 Thunder

Game will decide which team advances to the semifinals, and which team is done for the summer

VIDEO: B.C. MLA Michelle Stilwell takes first steps in nearly 30 years

‘It actually felt like walking. It’s been 27 years… but it felt realistic to me’

Report of dead body in B.C. park actually headless sex doll

This discovery, made at Manning Park on July 10, led police to uncovering two other sex mannequins

Grand Forks fire chief found to have bullied, harassed volunteer firefighter: report

WorkSafeBC, third-party human resources investigation looking into allegations complete

Dog recovering after being drenched in hot coffee, B.C. man charged

Man was taken into custody, charged, and released pending a court date

Taekwondo instructor, 21, identified as B.C. bat rabies victim

Nick Major, 21, an instructor at Cascadia Martial Arts in Parksville

Science expedition to Canada’s largest underwater volcano departs Vancouver Island

Crews prepared for a two-week research mission to the Explorer Seamount

B.C. shipyard to get one-third of $1.5 billion frigate-repair contract

The federal government has promised to invest $7.5 billion to maintain the 12 frigates

Worried about bats? Here’s what to do if you come across one in B.C.

Bat expert with the BC Community Bat Program urges caution around the small creatures

B.C. on right road with tougher ride-hailing driver rules, says expert

The provincial government is holding firm that ride-hailing drivers have a Class 4 licence

Most Read