Uride will launch across smaller cities in B.C. by the end of the 2019, their CEO says. (Black Press Media)

New ride-hailing company to launch in smaller B.C. cities

The Thunder Bay-based company is currently looking for drivers

A new ride-hailing company is coming to B.C. communities left behind by the bigger players – but not Metro Vancouver.

Uride founder and CEO Cody Ruberto said the company has submitted an application to operate in all parts of the province, but will be focusing on smaller communities for now.

The Thunder Bay-based company is currently looking for drivers in Victoria, Nanaimo, Kamloops, Kelowna and Prince George.

“We’re keeping an eye on Metro Vancouver but we’re currently running ads in those cities,” Cody Ruberto said.

Ruberto said he got the idea when he saw people in his hometown of Thunder Bay get left behind by ride-hailing.

“I would see people stranded with no rides, sometimes in -30 C weather,” he told Black Press Media by phone Thursday.

“I really wanted to solve this problem for Thunder Bay.”

READ MORE: B.C. sets rules for ride hailing, same minimum fee as taxis

Uride proved successful in Thunder Bay and Ruberto said soon other smaller communities were reaching out. Currently, the company operates throughout Ontario and in Winnipeg. It’s also looking to start operating in Saskatchewan.

Ruberto said the company’s aim is to curb impaired driving, especially in smaller cities where public transit isn’t always sufficient and taxis remain expensive.

He said teamwork is the key to making ride-hailing work in the small communities that giants like Uber and Lyft have passed by.

“Our drivers actually know each other and they all talk,” Ruberto said.

“We warn them in advance whenever theres a big night coming up.”

Although Uber and Lyft have expressed disappointment with B.C.’s Class 4 licensing requirement for ride-hailing, Ruberto said he’s not worried.

“We trust whatever the government has set,” he said.

“Just from speaking to our driver recruitment team, it hasn’t been that much of an issue”

Ruberto said he hopes to have Uride up and running in B.C. before the end of the year.

READ MORE: New ride-hailing app says it will operate across B.C.

READ MORE: Transportation minister outlines ‘widespread concerns’ about ride-hailing in B.C.

READ MORE: Nine Vancouver-area taxi companies ask B.C. Supreme Court to quash ride-hailing rules


@katslepian

katya.slepian@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Westbound crash on Highway 1 in Langley causing extreme traffic delays

Collision occured just after Glover Road, cars backed up all the way to 264th Street

Canada continues to win at world indoor lacrosse championships in Langley

Read the results of the action on day 2 of the 2019 World Lacrosse Men’s Indoor World Championship

Giants win first game of regular season

Road trip off to a good start with Prince George victory

Suspects sought in Langley crimes

Langley RCMP have released surveillance photos of a number of suspects

VIDEO: Grizzly bears fight along northern B.C. highway in rare footage

Cari McGillivray posted the head-turning video, shot near Stewart, B.C., to social media

Handgun crackdown, health spending and transit plans latest campaign promises

Friday was the end of a busy week on the campaign trail

B.C. woman photographs massive ant swarm on Abbotsford driveway

She asked what the ants were doing? The answer: war

Police arrest B.C. phone scammer linked to illegal call centres in India

Person arrested in Burnaby here on a work visa, says police

Air Canada forced girl, 12, to remove hijab: civil rights group

The San Francisco Bay Area office of the Council on American-Islamic Relations calling for change

Man from Winnipeg who was hiking alone found dead in Banff National Park

RCMP say the man was hiking alone on Mount Temple Thursday

Takaya, B.C.’s intriguing lone wolf, seen eating seal and howling away on Discovery Island

Fun facts about Takaya the wolf, like his a 36-hour tour around Chatham, Discovery Islands

Surrey school district OKs students skipping class for global climate strike

Students must be excused from school by parents; will be able to make up missed work without penalty

Resident finds loaded shotgun inside a duffle bag in Kelowna alleyway

RCMP seized a loaded 12-gauge shotgun, ammunition, clothing and other items

Most Read