No personalized licence plate for Saskatchewan driver named ‘Assman’

David Assman pronounces his name differently than it’s spelled, he said

It may be his last name, but it doesn’t mean he can have it on his licence plate.

Saskatchewan Government Insurance recently rejected David Assman’s request to get his last name on a personalized licence plate because people may find it offensive.

Assman pronounces his name differently than it’s spelled. But a Crown insurance spokesman says it doesn’t matter because that’s not what people see.

Tyler McMurchy says some people have names that when seen out of context could be considered offensive.

READ MORE: Ontario police seize stolen ‘MR SEXY’ license plates found on Maserati

McMurchy says the government insurer tends to err on the side of caution.

Assman shares a last name with the late Regina gas jockey Dick Assman, who rose to fame after appearing on David Letterman’s late-night show in the 1995.

McMurchy noted licence plates are the property of the government agency.

“There is a need for some standards.”

Racial slurs, political connotations or words that hint at sex, drugs, crime or impaired driving are all banned.

The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

VIDEO: A few small changes help drive attendance at Saturday’s Arts Alive

Langley art festival brings close to 200 various artists and thousands of spectators to Langley City

Abandoned house blaze worries Langley neighbours

Redevelopment area of Willowby attracts squatters and partiers, and fires fear area residents

Day 1 underway at 2019 Minto Cup in Langley

Coquitlam and Orangeville out ahead after the first day of action at Langley Events Centre

Fighting cancer with beer

Clover Valley Beer Festival hosts 2500 guests and raises $5908 for B.C. Cancer Foundation

Grillers compete for best meat in Langley

Rotary Clubs bring back RibFest for a second year from Aug. 16 to 18 at McLeod Park

QUIZ: How much do you remember about Woodstock?

Weekend music festival in Bethel, New York, was held 50 years ago

B.C. VIEWS: Log exports and my other errors so far in 2019

Plastic bags, legislature overspending turn out differently

‘It’s just the freedom:’ Paralyzed Broncos player pursuing life on the water

The former Humboldt Broncos goaltender, who started in the net when he was nine, was paralyzed last year

Young balance-bikers race in B.C.’s inaugural Strider Cup

The course has several obstacles including ‘Mount Scary’ and the ‘Noodle Monster’

Canadians killed in Afghanistan honoured during emotional dedication ceremony

One-hundred-fifty-eight Canadian soldiers died during the mission

It’s snow joke: Up to 30 cm of snow expected to fall in northeastern B.C.

Alaska Highway, Fort Nelson to be hit with August snowstorm, according to Environment Canada

‘I’m just absolutely disgusted’: Husband furious after B.C. Mountie’s killer gets day parole

Kenneth Fenton was sentenced to prison after he fatally struck Const. Sarah Beckett’s cruiser

Sea-to-Sky Gondola in B.C. likely out of commission until 2020

Sea to Sky Gondola carries between 1,500 and 3,000 people every day during the summer season

Helicopter-riding dog Mr. Bentley now featured on cans of new B.C.-made beer

Partial proceeds from every pack go to Children’s Wish

Most Read