A customer walks out of a Tim Hortons restaurant in Newcastle, Ont., on Sunday Feb. 11, 2018. THE CANADIAN PRESS/Doug Ives

Tim Hortons apologizes for Humboldt doughnut ‘misunderstanding’

A Halifax-area Tim Hortons franchisee reportedly sold doughnuts in the Humboldt Broncos’ colours without intending to donate the proceeds

Tim Hortons has apologized for a “misunderstanding” after a Halifax-area franchisee reportedly sold doughnuts in the Humboldt Broncos’ colours without intending to donate the proceeds to the team.

The company said it has since launched a national fundraising campaign to support the junior hockey team that was involved in a horrific collision that left 15 people dead in Saskatchewan last week.

The coffee and doughnut chain said the franchise owner in Fall River, N.S., made a “personal donation” and created the doughnuts with white frosting and green-and-yellow sprinkles — the team’s colours — as a tribute to the hockey club before the chain’s fundraising campaign rolled out.

“This restaurant owner proactively sold this doughnut as a thoughtful gesture along with a personal donation to the Humboldt Broncos Hockey Club over the weekend,” Chris Wakefield, regional marketing lead for Tim Hortons Canada, said in an emailed statement Tuesday.

“Of course, this restaurant will be donating 100 per cent of proceeds from this doughnut to the Humboldt Broncos Hockey Club and we apologize for the misunderstanding.”

He added that the “Humboldt Broncos Strong” doughnuts being sold at all its Saskatchewan restaurants are available to every Tim Hortons restaurant wishing to participate, with all proceeds going to the hockey team.

The clarification comes after StarMetro Halifax reported Monday that an unidentified manager of the Fall River franchise said the doughnuts were meant as a gesture to those affected by the tragedy, but that proceeds wouldn’t be sent to Humboldt.

Related: Humboldt bus crash investigation will take months: experts

A request for comment from the owner of the Fall River cafe was not immediately returned Tuesday.

On Sunday, Tim Hortons announced it was making a $50,000 donation to the Humboldt Broncos Hockey Club.

The company said the “Humboldt Broncos Strong” doughnut would be available for $1 plus tax at participating Saskatchewan locations for a limited time, with all proceeds going to the hockey club.

“Together with our restaurant owners, Tim Hortons sends its thoughts and prayers to the Humboldt Broncos, their families and the entire community impacted by this unimaginable tragedy,” the chain said in a statement on its website.

“Tim Hortons restaurant owners in Humboldt and the neighbouring communities of Tisdale, Melfort, Nipawin and Saskatoon have been on the ground since Friday night providing food, coffee and water to affected families, local first responders, emergency services and hospital staff,” the company said. “We are committed to supporting our Humboldt family through this difficult time.”

Related: Dyed hair a factor in Humboldt bus crash victim mix-up

Related: Humboldt crash hits home after B.C. hockey team’s close call

The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Langley equestrian vaulter dominates at BC Games

Danae Moore takes home four gold medals, winning every individual event

2018 Aldergrove Fair photo gallery

Good times from pony rides and petting zoo to free MainStage concerts

VIDEO – UPDATED: Cloverdale’s cancer fundraising country concert surpasses the mark

Organizers confirmed Sunday night that Gone Country - Here for the Cure raised more than $651,000.

TWU-as-Team-Canada wins three in Brazil

Spartans are representing Canada in the inaugural FISU America Games

VIDEO: Granfondo gets underway in Langley

Organizers issue hot weather warning to participants in cycling event

Update: Police probe Toronto shooting that killed 2, injured 12; suspected gunman dead

Paramedics said many of the victims in Danforth, including a child, were rushed to trauma centres

Record high in Japan as heat wave grips the region

The temperature in a city north of Tokyo reached 41.1 degrees Celsius (106 degrees Fahrenheit) on Monday, the highest ever recorded in Japan.

Feds looking at ways to tackle wave of gun violence in Toronto: Minister

Toronto mayor John Tory spoke to the press following a mass casualty event in Toronto.

Inquest set in death of RCMP’s spokesperson for Robert Dziekanski case

Former Mountie Pierre Lemaitre died of self-inflicted injuries in Abbotsford in 2013

Two hornet-stung hikers rescued near Buntzen Lake

The pair had to be long-lined out by a helicopter

5 to start your day

The mercury’s rising on B.C.’s south coast, a man extradited from Korea on murder charges and more

Another heat wave to hit B.C.’s south coast

Temperatures expected to hit the mid-30s in some areas this week

Man extradited to Canada in Burnaby killing, following arrest in South Korea

28-year-old Jui-Kai Weng was charged with second-degree murder and attempted murder

Soaring temperatures, high winds could worsen fires in B.C.’s southern Interior

Environment Canada’s forecast for the next week in the southern Interior does not inspire confidence, with temperatures in the 30s and winds gusting over 40 kilometres per hour.

Most Read