A video created by the Cowichan Therapeutic Riding Association has gone viral. (screen shot)

A video created by the Cowichan Therapeutic Riding Association has gone viral. (screen shot)

VIDEO: Tiny therapeutic horse makes for touching story

Viral video from Vancouver Island therapeutic riding association has more than 500,000 views in just a few days

A short promotional video from the Cowichan Therapeutic Riding Association has gone viral, with more than 500,000 views from around the world in just the past few days.

Jennifer Barnes van Elk, the development officer for the CTRA in Duncan, which provides equine-based wellness programs for persons with special needs, said the video was made from the perspective of Ember, a 10-year old Norwegian Fjord horse that is a long-time member of the organization’s therapeutic programs.

The breed is known for its calm and dependable personality and the video touchingly shows how well Ember works with the association’s workers and clients. The video’s message — that everyone is special in their own way — has struck a chord with people.

Barnes said the video was inspired by the popular “Budweiser Horse” commercials.

“The video, which is from the eyes of Ember with [a young program participant] riding her with the assistance of our workers and volunteers, captures well what we offer here through our programs,” Barnes van Elk said.

“The rider and horse both share the emotions and joys of working and having fun together, which is so much part of what we’re doing here. The video was made by Maddie Mahon, a media production student who used to work with us.”

Barnes van Elk said the purpose of the video is to raise awareness of the association and to also help raise funds for its programs.

She said the CTRA receives no government funding and relies on fundraising to help raise money so that its programs can be accessible to as many who need it as possible.

“We were really surprised by how many online hits the video has received since we first released it last week,” Barnes van Elk said.

“We have more than 500,000 so far from countries as far away as Germany and Australia. It makes people both laugh and cry and captures an array of emotions from viewers.”

Barnes van Elk said the amount received so far in donations as a result of the video has yet to be determined, but funds have started to come in.

“We also hope the video encourages local people to volunteer here,” she said.

“No experience is required and we will train you.”



robert.barron@cowichanvalleycitizen.com

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Charlie Fox in a 2018 Langley Township council meeting. (Langley Advance Times files)
Fox confirms run for Langley school board byelection

There are now at least two candidates confirmed to contest the spot

James Hill Elementary has recorded a COVID-19 exposure. (Google photo)
James Hill Elementary School records COVID-19 exposure

Seven Langley schools are Fraser Health exposure list

Two vehicle incidents eastbound on the Trans Canada Highway have been reported in Langley. (Google photo)
TRAFFIC: Two separate vehicle crashes on Highway 1 in Langley, one person taken to hospital

University Drive is closed between 216th Street and Glover Road

Langley Township Civic Facility. (Langley Advance Times files)
Housing, RCMP, Fort roads all discussed at Langley Township budget meeting

A Monday meeting touched on priorities for this year and beyond

East Maple Ridge resident Maureen Jeknavorian capture a few pictures of life along the Fraser River, while walking through Derby Reach Regional Park recently, including a tug hauling a load down west along the river. (Special to Langley Advance Times)
SHARE: Shoreline view shows action on the water

Send us your photo showing how you view Langley, and it could be featured in a future edition

Provincial health officer Dr. Bonnie Henry prepares a daily update on the coronavirus pandemic, April 21, 2020. (B.C. Government)
B.C. adjusts COVID-19 vaccine rollout for delivery slowdown

Daily cases decline over weekend, 31 more deaths

Cody Younker, Revelstoke city councillor. (Jocelyn Doll/Revelstoke Review)
Revelstoke councillor accused of sexually abusing Langley teen while school chaperone

Civic lawsuit alleges Cody Younker sexually abused student while volunteering on school trips

A handgun seized by Surrey RCMP. (Photo: Police handout)
Crime Stoppers received 500+ tips about Metro Vancouver guns, gang activity in 2020: report

Metro Vancouver organization ‘urging local residents to keep providing anonymous tips’

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

A pinniped was attacked by an unseen predator off the shores of Dallas Road Monday night. (Courtesy of Steffani Cameron)
VIDEO: Seal hunting a fish off Dallas Road sparks social media debate

Victoria woman captures footage of pinniped activity off Dallas Road

Prime Minister Justin Trudeau provides an update on the COVID-19 pandemic from Rideau Cottage in Ottawa on Tuesday, Jan. 11, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Prime Minister Justin Trudeau provides an update on the COVID-19 pandemic from Rideau Cottage in Ottawa on Tuesday, Jan. 11, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Trudeau vows to keep up the fight to sway U.S. on merits of Keystone XL pipeline

Canada’s pitch to the Biden team has framed Keystone XL as a more environmentally friendly project than original

The British Columbia Hotel Association (BCHA) sent out a sharply worded release late last week, in which it noted that the Tourism Industry Association of BC recently obtained a ‘legal opinion’ on the matter (Alex Passini photo)
Hotel associations push back against any potential ban on inter-provincial, non-essential travel restrictions

B.C. Premier John Horgan is seeking legal advice on banning non-essential travel

Abbotsford’s Canwest Aero Inc. is offering two pilot training scholarships to celebrate the company’s opening at the Abbotsford International Airport
Abbotsford aviation company offering two free pilot scholarships

Canwest Aero Inc. giving away pair of scholarships valued at $2,500 each

JaHyung Lee, “Canada’s oldest senior” at 110 years old, received his first dose of the COVID-19 vaccine on Thursday, Jan. 14, 2021. He lives at Amenida Seniors Community in Newton. (Submitted photo: Amenida Seniors Community)
COVID rapid tests in long-term care key during vaccine rollout: B.C. care providers

‘Getting kits into the hands of care providers should be a top priority,’ says former Health Minister

Most Read