A trail along Myra-Bellevue Provincial Park, southeast of Kelowna. Photo: Tourism BC

A trail along Myra-Bellevue Provincial Park, southeast of Kelowna. Photo: Tourism BC

OPINION: Hoping for broader support and better days ahead for tourism sector

Now as we turn the page on 2020, there is room for optimism

By Anthony Everett, Vice Chair – BC Regional Tourism Secretariat

There is no sugar coating the fact that 2020 has been an incredibly difficult year for businesses that are the lifeblood of our tourism industry. For many, it’s been a year in which they have simply tried to keep their heads above water while watching the collapse of the visitor economy and hoping for some semblance of normalcy and viability in 2021.

The BC Regional Tourism Secretariat (BCRTS) and its five regional tourism associations represent more than 8,000 tourism-related businesses which include everything from adventure tourism operators, restaurants, accommodators, to campground operators and artists.

The regional associations have a unique and decades-long relationship with tourism businesses at a grass-roots level and have established themselves as a trusted advisor. The relationship proved invaluable during provincial wildfire and flooding events in 2017 and 2018. Our Associations proved to be the only organizations that could conduct region-wide research and provide quantifiable data on the impact to operators, which in turn informed government policy and funding decisions.

In 2020, a crisis of a different kind emerged in the form of COVID-19, and again, because of the unique relationship with operators from a grassroots perspective, the BCRTS and it regional associations once again assumed an important role.

At the onset of the pandemic, the role we traditionally play as a destination management advisor shifted to one of pandemic support, response and advocacy. Over the last several months, regional associations have worked with tourism businesses to help them adapt and respond to evolving health guidelines and collect important research that has helped inform the development of recommendations and decision-making of government.

The BCRTS also established the BC Tourism Resiliency Network, to more formally support providers and through which, a team of experts in health and safety, human resources, finance and strategic planning were enlisted to provide a suite of expertise. To date, more than 1,500 registered businesses have been provided with one-on-one support.

Our governments have taken action to cushion the blow for many in the tourism sector, including providing funds to help rebuild the sector through BC’s Economic Recovery Plan – while now considering other means of support, including BC Tourism Task Force recommendations and how the Small and Medium sized Business Recovery Grant Program can be accessed by as many tourism operators as possible.

This challenge requires all of us – all levels of government, regional and local tourism and economic development agencies, to continue to work in unison to support economic recovery. It has been encouraging to see all of the various partners come together, speak with one voice, work in a collaborative manner, and put the dire situation facing the sector and businesses, first and foremost.

Now as we turn the page on 2020, there is room for optimism. Vaccination programs are starting to roll out and there will come a point when travellers will once again be looking to BC as a vacation destination.

The challenge and opportunity will be to ensure we are positioned to create safe and memorable experiences for British Columbians, Canadians and eventually, international visitors. Until we reach that point, the BCRTS and regional associations are committed to serving the industry and supporting operators in every way possible to build the sector back – together.

Anthony Everett is Vice Chair of the BC Regional Tourism Secretariat, a collaboration between five regional destination management organizations (Cariboo Chilcotin Coast Tourism Association, Kootenay Rockies Tourism Association, Northern British Columbia Tourism Association, Thompson Okanagan Tourism Association, and Tourism Association of Vancouver Island) representing more than 8,000 tourism businesses and organizations.

Tourism

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Langley RCMP has twice issued fines to Riverside Calvary Church in Walnut Grove. (Langley Advance Times file)
No action on tax penalty for churches defying COVID orders in Langley Township

Council heard that such a move would be legal, but couldn’t be retroactive

Nancy More has been a brewmaster for more than 30 years and has a scholarship award named after her. (Joshua Peter Grafstein/Special to the Langley Advance Times)
New award to help post-secondary students named for Langley brewmaster

Kwantlen Polytechnic University brewing student first recipient of Nancy More Award

Sources Community Resource Society received $70,777 from SurreyCares Community Foundation in July. From left: Denise Darrell, executive director of Women, Seniors & Community Services of Sources; David Young, chief executive officer of Sources; Christine Buttkus, executive director of SurreyCares; and Linda Annis, director with SurreyCares. (Submitted photo: SurreyCares)
Sources Community Resource Society received $70,777 from SurreyCares Community Foundation in July. From left: Denise Darrell, executive director of Women, Seniors & Community Services of Sources; David Young, chief executive officer of Sources; Christine Buttkus, executive director of SurreyCares; and Linda Annis, director with SurreyCares. (Submitted photo: SurreyCares)
Langley agencies share more than $100,000 in COVID-related grants

Money will allow adding staff and expanding services during the pandemic

Some of the fake gold sold by con artists in B.C. RCMP said there have been reports of the scam in Richmond, Coquitlam, Burnaby, Langley and New Westminster from Jan. 17 through Jan. 22 (RCMP)
‘Dubai gold’ scam is back in Langley and the Lower Mainland

If someone offers to sell gold jewelry at a bargain, it’s probably fake, police warn

Investigators placed dozens of yellow evidence markers on the ground near the site of a fatal shooting in Langley City early Wednesday morning. (Matthew Claxton/Langley Advance Times)
UPDATE: 22-year-old man killed in targeted shooting in Langley

South Surrey vehicle fire may be linked to homicide: police

British Columbia Health Minister Adrian Dix looks on as Provincial Health Officer Dr. Bonnie Henry addresses the media during a news conference at the BC Centre of Disease Control in Vancouver B.C. (THE CANADIAN PRESS/Jonathan Hayward)
B.C. announces 485 new COVID-19 cases, fewest deaths in months

‘The actions we take may seem small, but will have a big impact to stop the virus,” urges Dr. Henry

Keith Thorpe/Peninsula Daily News
Search called off for small plane that went down in rough water south of Victoria

Plane bound for Port Angeles from Alaska believed to have one occupant, an Alaskan pilot

BC Place Stadium in a photo posted to cisc-icca.ca.
Roof of BC Place a stage for performers during online music festival

‘This will be the first time any artists have performed from the 204-foot iconic Vancouver rooftop’

Royal B.C. Museum conservator Megan Doxsey-Whitfield kneels next to a carved stone pillar believed to have significance as a First Nations cultural marker by local Indigenous people. The pillar was discovered on the beach at Dallas Road last summer. Museum curatorial staff have been working with Songhees and Esquimalt Nation representatives to gain a clearer picture of its use. (Photo courtesy Royal BC Museum)
Stone carving found on Victoria beach confirmed Indigenous ritual pillar

Discussion underway with the Esquimalt and Songhees about suitable final home for the artifact

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

RCMP. (Phil McLachlan - Black Press Media)
Driver crashes vehicle twice in one day near Princeton

Abbotsford woman, 29, wasn’t injured in either incident

Othman “Adam” Hamdan, pictured in front of Christina Lake’s Welcome Centre, was acquitted of terrorism related charges in 2017. He has been living in Christina Lake since November 2020. Photo: Laurie Tritschler
Man acquitted on terrorism charges awaits deportation trial while living in Kootenays

Othman Ayed Hamdan said he wants to lead a normal life while he works on his upcoming book

B.C. Premier John Horgan wears a protective face mask to help prevent the spread of COVID-19 prior to being sworn in by The Honourable Janet Austin, Lieutenant Governor of British Columbia during a virtual swearing in ceremony in Victoria, Thursday, November 26, 2020. THE CANADIAN PRESS/Jonathan Hayward
Premier Horgan calls jumping COVID vaccine queue ‘un-Canadian’

Horgan says most people in B.C. are doing their best to follow current public health guidelines

Prime Minister Justin Trudeau, left, and Vancouver Mayor Kennedy Stewart share a laugh while speaking to the media before sitting down for a meeting at City Hall, in Vancouver, on Friday August 30, 2019. (THE CANADIAN PRESS/Darryl Dyck)
Vancouver mayor, Health Canada to formally discuss drug decriminalization

Kennedy Stewart says he’s encouraged by the federal health minister’s commitment to work with the city

Most Read