Overwatch esports league expanded and ready for the road

Overwatch League is opening its second year as it works towards becoming a truly global esports league

With eight new franchises and plans to take its regular season on the road, the Overwatch League is opening its second year a few steps closer to its goal of becoming a truly global, city-based esports league.

The circuit’s inaugural season was an industry-shifting success. Launched with 12 teams from three continents, the Overwatch League drew hundreds of thousands of online viewers to its regular-season matches in Southern California and packed Brooklyn’s Barclays Center during a two-night championship between the London Spitfire and Philadelphia Fusion. The league got financial backing from traditional sports heavyweights like New England Patriots owner Robert Kraft, signed on with major advertising partners, and landed a two-year broadcasting deal with ESPN — its Grand Final was even the first live esport event aired by the traditional sports giant in prime time.

It was a promising debut, but executives for the league have been clear that their aspirations are higher. Commissioner Nate Nanzer envisions his players becoming “global superstars,” seen in the same light as Lionel Messi or LeBron James. In 2018, the league proved it could lay the groundwork for such a stage. Now it’s time to find out if the foundation can bear the weight of some additions.

The league begins play Thursday with a rematch between London and Philadelphia. Here’s what to expect in season two:

Looking back

A quick refresher on the league and the game: “Overwatch” is a first-person shooter released by Blizzard Entertainment in 2016, and it was built with competitive gaming in mind. Each team gets six players, and the squads compete to escort vehicles across intricate maps or protect designated zones from enemy capture. Players can choose from 29 characters with varying abilities. It’s heavy on teamwork and strategy, and it can be dizzyingly fast paced, especially to new viewers and players.

READ MORE: Vancouver esports entry in the Overwatch League to be known as the Titans

READ MORE: Vancouver’s Aquilini Group acquires Overwatch League esports franchise

The league sold twelve expansion slots for the inaugural season for a reported $20 million each. The teams recruited their own rosters, with players coming mostly from South Korea but also the U.S., Canada, Europe and elsewhere. The minimum salary was set at $50,000, and Nanzer has said the average salary is well above that. Players were almost all provided housing by their clubs, as well as physical trainers and team chefs.

Teams vied for a share of a $3.5 million prize pool, with the champion Spitfire taking home $1 million after sweeping the Fusion in in the finals. The two-day match drew 10.8 million viewers globally and was crowned Esports Live Event of the Year at the 2018 Esports Awards.

Getting more global

Nanzer’s goal is to have 28 teams, each connected to a city — an unprecedented endeavour for competitive video games. It added eight franchises during its first off-season: Paris joins London as the only European clubs; Washington and Atlanta expanded the U.S. contingent; Toronto and Vancouver, British Columbia, became the first Canadian teams; and China got franchises in Chengdu, Guangzhou and Hangzhou.

Eventually, all those franchises will have arenas in their home cities, hoping to draw hundreds or thousands of fans to each match. That won’t happen until at least 2020, and Nanzer was noncommittal in an interview with The Associated Press last week about the timeline for those homecomings.

The league is giving fans in some cities a taste of live action this season. It will hold Homestand Weekends in Dallas, Atlanta and Los Angeles, an experiment that will inform future decisions on how to build a full home-and-away schedule for the league.

With expansion, competitive balance could become a concern. There was a bit of a skill gap even in the inaugural season — the Shanghai Dragons, for instance, went 0-40. But Nanzer is confident the league’s new teams — built largely with players coming from Overwatch’s top minor league, Overwatch Contenders — can keep the bar high enough to satisfy a demanding fanbase.

Seeking stability

Market research firm Newzoo projected this week that esports revenues will surpass $1 billion for the first time in 2019, yet traditional advertising partners have been apprehensive investing in some esport circles. In part because of its structural resemblance to traditional sports leagues, Overwatch has had more success there. The league debuted with major sponsors like Toyota and T-Mobile, and it added Coca-Cola as an advertising partner this month. It has also entered a multiyear partnership with sports merchandise retailer Fanatics to boost jersey sales, plus there’s the non-exclusive broadcast deal with ESPN.

That advertising support — and accompanying revenue — are noteworthy in this industry. Just last summer, Riot Games — the company behind esports giant “League of Legends” — revealed it was not close to turning a profit despite its massive popularity. Nanzer wouldn’t comment directly on the Overwatch League’s finances, but he and the league’s investors have expressed confidence in its financial direction.

“I think the inaugural season exceeded expectations on all fronts,” Nanzer said. “I think we’re definitely pacing ahead of schedule.”

Jake Seiner, The Associated Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Tree roots cause sewage chaos for Langley family

The Murrayville homeowners asked for the removal of a willow tree on Township land

VIDEO: Former Abbotsford resident giving away $1,000

Langley native Alex Johnson creates elaborate treasure hunt to give away cash

Lost Langley couple rescued from James Lake, near Kelowna

The rescue occurred Saturday, July 11

B.C. records 62 new COVID-19 cases, two deaths since Friday

Province has just over 200 active cases

Hotel rooms for B.C. homeless too hasty, NDP government told

Businesses forced out, but crime goes down, minister says

Wage subsidy will be extended until December amid post-COVID reopening: Trudeau

Trudeau said the extension will ‘give greater certainty and support to businesses’

B.C. government prepares for COVID-19 economic recovery efforts

New measures after July consultation, Carole James says

COVID-19 exposure on Vancouver flight

The Air Canada 8421 flight travelled from Kelowna to Vancouver on July 6

Double homicide investigation leads Vancouver police to Chilliwack

A VPD forensics unit was in Chilliwack Saturday collecting evidence connected to East Van murders

Tree planters get help with COVID-19 protective measures

Ottawa funds extra transportation, sanitizing for crews

UPDATE: Abbotsford shooting victim was alleged ‘crime boss,’ according to court documents

Jazzy Sran, 43, was believed to have been smuggling cocaine across the border

Trudeau apologizes for not recusing himself from WE decision

He says his and his family’s longtime involvement with the WE organization should have kept him out of the discussions

Most Read