A rider gets some air during the 2018 Bear Mountain Bike Festival in Langford, B.C. A study from the Mountain Bike Tourism Association revealed revenues and employment related to mountain bike tourism in B.C. have seen a significant increase in the last ten years. (Spencer Pickles/Black Press)

Study shows increase in mountain bike tourism in B.C.

Numbers are up, way up, for bike-related visits to the province

Good news for mountain bikers in B.C., a new study shows a sharp upswing in the number of people coming to the province specifically for mountain bike tourism, leading to record profits and hopes of more support for mountain biking from the province.

The economic impact study, conducted by the Mountain Bike Tourism Association (MTBA) and Destination British Columbia, shows an increase of over 100% in revenues and employment numbers related to mountain biking in B.C. over a ten year period. Revenues rose from $31.7 million to $70.6 million while employment rose from 309 jobs to 687 jobs directly related to mountain bike tourism in the province.

The largest growth has been seen in coastal regions, such as Vancouver’s North Shore, and Whistler’s Mountain Bike Park and Whistler Valley Trail Network. The Shuswap, home to numerous expansive trail systems, as well as the Salty Dog Enduro race — one of the largest mountain biking events in B.C. — also benefits from these increasing mountain biking tourism numbers.

“The ability to showcase the economic impacts of what is still often viewed as a ‘fringe’ sport to land managers and elected officials is invaluable” says Cooper Quinn, president of the North Shore Mountain Bike Association. “Having hard data showing the financial impacts and growth of mountain biking over the past 10 years gives us credibility and a business case to support further investment from municipalities and other levels of government.”

However, while the growth has been a boon for tourism in many communities, it is not without challenges, particularly for the mountain bike clubs who are maintaining the trail systems largely through volunteer labour. Mountain bike clubs and other organizations around the province are struggling to keep up with the demand and are seeking funding to increase their capacity to build and maintain trails.

While some municipalities and districts offer grants and other funding to support the upkeep of local trails, this is not always the case in all parts of the province and many communities are facing similar maintenance challenges. Trails are often located on Crown land outside of municipal boundaries making it difficult for local governments to allocate funding for adequate maintenance.


 

@Jodi_Brak117
jodi.brak@saobserver.net

Like us on Facebook and follow us on Twitter.

Just Posted

Langley artists lauded by country music industry

BC Country Music Association held its 42nd awards night Sunday, hosted by Langley’s Karen Lee Batten.

Langley City Boxing wins fight to continue Clash series

The Langley City Boxing club and Coast Convention management met an agreement to continue Clash

Langley Fastball Association wins Association of the Year

Award at SoftballBC Awards Gala in Kamloops

Langley rollover crash slows traffic on 200 Street in Willoughby

Crews called to Monday afternoon collision involving two cars

VIDEO: Langley BMX racers propel pumpkins down their track

Once the standard race day was over, riders let a series of gourds roll down their Brookswood track.

‘She’s charging. Oh God’: Mama grizzly runs at B.C. man armed with shotgun

People online were quick to question – and defend – a man’s decision to shoot a grizzly bear charging him on a Bella Coola front yard

Lower Mainland boy has bike and prosthetic arm stolen

Bike has been recovered, but arm still missing

Canada announces $20M fund for women entrepreneurs

New federal program will provide up to $100,000 for female business owners to grow their operations

Vancouver Island man claims falling ice smashed his truck windshield

Man discovered volleyball-sized chunk ice on his truck Saturday, near Nanaimo, B.C.

B.C. veteran combats PTSD in the ring and on the farm

Cam Tetrault is a valuable contributor at Quesnel’s Two Rivers Boxing Club

B.C. vegan butcher to appear on Dragons’ Den

Victoria’s Very Good Butchers will star in Nov. 29 episode

Vancouver mom creates screen-free kids’ entertainment

Luna Cheng, who grew up in Langley, is one of the creators of BoredBox.

Fast ferries from B.C. spotted in Egypt

Controversial aluminum BC Ferries vessels ’big white elephants covered in dust,’ eyewitness says

Canadian troops, families take shelter in hotel after Florida hurricane

Most of the Canadians were evacuated from the military base before Hurricane Michael

Most Read