Signs for the Washington Redskins are displayed outside FedEx Field in Landover, Md., Monday, July 13, 2020. The Washington NFL franchise announced Monday that it will drop the “Redskins” name and Indian head logo immediately, bowing to decades of criticism that they are offensive to Native Americans. (AP Photo/Susan Walsh)

Signs for the Washington Redskins are displayed outside FedEx Field in Landover, Md., Monday, July 13, 2020. The Washington NFL franchise announced Monday that it will drop the “Redskins” name and Indian head logo immediately, bowing to decades of criticism that they are offensive to Native Americans. (AP Photo/Susan Walsh)

Washington’s NFL team drops ‘Redskins’ name after 87 years

The franchise was given the name back in 1933, when it was still in Boston

The Washington NFL franchise announced Monday it is dropping the “Redskins” name and Indian head logo, bowing to recent pressure from sponsors and decades of criticism that they are offensive to Native Americans.

A new name must still be selected for one of the oldest and most storied teams in the National Football League, and it was unclear how soon that will happen. But for now, arguably the most polarizing name in North American professional sports is gone at a time of reckoning over racial injustice, iconography and racism in the U.S.

The move came less than two weeks after owner Dan Snyder, a boyhood fan of the team who once declared he would never get rid of the name, launched a “thorough review” amid pressure from sponsors. FedEx, Nike, Pepsi and Bank of America all lined up against the name, which was given to the franchise in 1933 when the team was still based in Boston.

The team said it is “retiring” the name and logo and that Snyder and coach Ron Rivera are working closely to develop a new moniker and design. The announcement came on the old letterhead with the Redskins name because the team technically retains it until a new one is chosen and approved.

Native American advocates and experts have long criticized the name they call a “dictionary-defined racial slur.” Over a dozen Native leaders and organizations wrote to NFL Commissioner Roger Goodell last week demanding an immediate end to Washington’s use of the name. Goodell, who has fielded questions on the topic for years, said he supported the review.

Protests against the name predate Snyder buying the team in 1999, and, until now, he had shown no willingness to consider a change. Strong words from sponsors — including a company run by a minority stakeholder of the team — changed the equation.

READ MORE: Okanagan school drops ‘Rebels’ sports team name, citing links with U.S. Civil War

FedEx earlier this month became the first sponsor to announce it had asked the organization to change the name, particularly important because CEO Frederick Smith owns part of the team. FedEx paid $205 million for the long-term naming rights to the team’s stadium in Landover, Maryland.

The lease at FedEx Field expires in 2027, and dropping the name keeps open various possibilities in Maryland, Virginia and Washington for the team’s new stadium and headquarters. District of Columbia Mayor Muriel Bowser has said the name was an “obstacle” to Snyder building on the old RFK Stadium site, which is believed to be his preference.

The team recently started cutting ties with racist founder George Preston Marshall, removing his name from the Ring of Fame and renaming the lower bowl at FedEx Field for the team’s first Black player, late Hall of Famer Bobby Mitchell. Marshall, who renamed the Boston Braves the Redskins in 1933 and moved the team to D.C. four years later, was a segregationist and the last NFL owner to integrate his team. The current logo shows the profile of a red-faced Native American with feathers in his hair.

Major League Baseball’s Atlanta Braves and the National Hockey League’s Chicago Blackhawks have said they have no inclination to change their names. Some advocates would like to see all Native American names, mascots and imagery out of sports.

READ MORE: CFL’s Edmonton Eskimos keep team name following consultations

Long removed from the glory days of winning Super Bowl titles in the 1982, 1987 and 1991 seasons under coach Joe Gibbs, Washington’s NFL team has just five playoff appearances in 21 years and no postseason victories since 2005. The team has lacked a nationally marketable player since Robert Griffin III’s short-lived stardom, and the 2020 schedule features zero prime-time games for a franchise that used to be a draw.

Re-branding with a new name and logo — and perhaps the same burgundy and gold colours — coupled with turning football operations over to Rivera could be a boon for Snyder on and off the field. Even if a segment of the fan base opposes the change in the name of tradition, winning would more than make up for those losses.

___

Stephen Whyno, The Associated Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

IndigenousNFLracism

Just Posted

Shail Wolf admires the ancient tree the protesters have dubbed the grandmother. (Zoe Ducklow/News Staff)
Our View: B.C. needs long term plans, limits for old growth logging

How do we manage the trade off in jobs versus preservation?

Anti-bigotry activist Cran Campbell says even when hateful comments are taken down, they are quickly reposted. His comments coincided with release of a new poll on Sunday, March 31, 2021 that showed seven in 10 Canadians are worried about the degree of racism in the country (Langley Advance Times file)
LETTER: Canada is at a crossroads regarding hate and racism: Langley man writes

Canadians have to decide what kind of society they want, local man says

One of the tiny western toads during the 2019 migration. (Langley Advance Times files)
Environmentalists prep for annual Langley toad migration

South Langley will soon have tens of thousands of toads on the move

Blading for bees, led by Aldergrove resident Zach Choboter, headed through B.C. (Special to The Star)
Aldergrove’s bee blader crosses the prairies

Zach Choboter has rollerbladed from Whistler to Alberta in two weeks

Tourism Langley has put together Father’s Day gift boxes that support local businesses and aid the Langley Food Bank. (Special to Langley Advance Times)
This Father’s Day, you can support Langley businesses and aid the Food Bank

Tourism Langley brings back their popular gift boxes

At an outdoor drive-in convocation ceremony, Mount Royal University bestows an honorary Doctor of Laws on Blackfoot Elder and residential school survivor Clarence Wolfleg in Calgary on Tuesday, June 8, 2021. THE CANADIAN PRESS/Jeff McIntosh
‘You didn’t get the best of me’: Residential school survivor gets honorary doctorate

Clarence Wolfleg receives honorary doctorate from Mount Royal University, the highest honour the school gives out

Denmark’s Christian Eriksen receives medical attention after collapsing during the Euro 2020 soccer championship group B match between Denmark and Finland at Parken stadium in Copenhagen, Saturday, June 12, 2021. (AP Photo/Martin Meissner, Pool)
Denmark soccer player Christian Eriksen collapses during game against Finland

Eriksen was given chest compressions after collapsing on the field during a European Championship

Members of the Department of Fisheries and Oceans’ Marine Mammal Response Program rescued an adult humpback what that was entangled in commercial fishing gear in the waters off of Entrance Island on Thursday, June 10. (Photo courtesy Marine Mammal Response Program)
Rescuers free humpback ‘anchored’ down by prawn traps off Vancouver Island

Department of Fisheries and Oceans responders spend hours untangling whale

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

As stories of the horrors of residential schools circulate after the Tk’emlups te Secwepemc First Nation announced it had located what are believed to be the remains of 215 children, Grand Chief Stewart Phillip of the Union of B.C. Indian Chiefs said he feels a connection with the former students. THE CANADIAN PRESS/Darryl Dyck
2 sides of the same coin: Ex-foster kids identify with residential school survivors

Grand Chief Stewart Phillip says the child welfare system takes Indigenous children from their families

Nathan Watts, a member of the Tseshaht First Nation near Port Alberni, shares his story of substance use, a perspective he said isn’t seen enough. (Photo courtesy of Nathan Watts)
Public shaming, hate perpetuates further substance use: UVic researcher

Longtime addict Nathan Watts offers a user’s perspective on substance use

57-year-old Kathleen Richardson was discovered deceased in her home Wednesday, June 9, 2021. Her death is considered a homicide and connected to the slain brothers found on a Naramata forest road. (Submitted)
Condolences pour in for Kathy Richardson, Naramata’s 3rd homicide victim in recent weeks

Richardson was well liked in the community, a volunteer firefighter with a home-based salon

A person receives a COVID-19 vaccine at a vaccination clinic run by Vancouver Coastal Health, in Richmond, B.C., Saturday, April 10, 2021. THE CANADIAN PRESS/Jonathan Hayward
More than 75% of B.C. adults have 1st dose of COVID vaccine

The federal government has confirmed a boost in the Moderna vaccine will be coming later this month

Most Read