Canadians won’t be able to see U.S.-based Super Bowl ads, Supreme Court rules

Bell said the regulator’s decision cost it viewers and millions of dollars in revenue

The Supreme Court has overturned a decision that allowed viewers to see keenly anticipated American commercials during the Super Bowl broadcast.

Bell Canada’s media division secured an exclusive licence from the NFL in 2013 to broadcast the Super Bowl in Canada and sold ad time to Canadian businesses to be inserted into the program on both Canadian and American stations.

The practice denied Canadian viewers a chance to see entertaining U.S. commercials that often generated as big a buzz as the football game.

In 2016, the federal broadcast regulator decided that in the case of the Super Bowl, the usual practice of substituting Canadian ads for U.S. ones on American channels available in Canada was not in the public interest.

Bell said the regulator’s decision cost it viewers and millions of dollars in revenue, prompting an appeal from the broadcaster and the NFL.

The Federal Court of Appeal rejected the challenge, saying Parliament intended the regulator to decide how best to balance competing policy objectives related to broadcasting in Canada.

ALSO READ: Carrie Bradshaw, ‘The Dude’ to star in Super Bowl commercial

The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

On Thursday, Oct. 22, 2020, the day before Aldergrove’s Madison Lewis turns one, family and friend will celebrate by attending a blood donor drive in her honour. (Courtesy Lewis Family)
A happy birthday blood donor clinic for a one-year-old open heart surgery patient in Aldergrove

Family wanted to give back after child received blood and blood products that helped save her life

Trinity Western University students Nyssa Morgan and Braedon Sunnes take their comedy improv night online for the world to see. (TWU/Special to Langley Advance Times)
VIDEO: In year of uncertainties, Langley students try to lift spirits with laughter

TWU students brought 30-year-old comedy improv tradition online

Langley’s Brian Morton and Cadillac won the $73,000 ATCO Cup Grand Prix at the Harvest Welcome event held at Thunderbird Show Park on October 18, 2020. (Rob Wilton/special to Langley Advance Times)
VIDEO: Langley rider Brian Morton wins ATCO Cup at Thunderbird Show Park

His first FEI win with Cadillac at the venue that jump-started his show jumping career

Windows are under construction at D.W. Poppy School. (Aldergrove Star files)
Window replacements still ongoing at D.W. Poppy

Work was scheduled to finish at the end of summer, but COVID slowed the project by several months

Early voting started last week, and thousands of mail-in ballots have also gone out. (File Photo)
Thousands of votes already cast in Langley, Aldergrove ridings

About a tenth of voters have already hit the polls

Mary Foote (right) took part in the Gutsy Walk in August 2020 at the age of 104. She was joined by son in-law Clarence and daughter Edith Olson. (family photo)
Langley woman turns 105 on Oct. 25

In August, Mary Foote took part in the Gutsy Walk to battle Crohn’s and Colitis

With local MLA Adam Olsen looking on, BC Greens leader Sonia Furstenau said a Green government would convert BC Ferries into a Crown corporation Wolf Depner/News Staff)
Green leader Sonia Furstenau promises to convert BC Ferries back into Crown corporation

Promise comes Monday afternoon with five days left in campaign

IIO Chief Civilian Director Ron MacDonald. (File photo: Tom Zytaruk)
Police watchdog concludes Mounties didn’t shoot Surrey teen at strip mall

IIO finds tragic death of teenager ‘not the result of any actions or inactions’ by the Surrey RCMP

A passer-by walks past a COVID-19 testing clinic in Montreal, Friday, Oct. 16, 2020. THE CANADIAN PRESS/Ryan Remiorz
Canada ‘yet to see’ deaths due to recent COVID surge as cases hit 200,000

Much of the increase in case numbers can be attributed to Ontario and Quebec

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Police confirm human remains were found in a recycling bin in Vancouver on Oct. 18, 2020. (Black Press Media file photo)
Human remains found in recycling bin floating near Vancouver beach

Police asking nearby residents to see if their recycling bin has gone missing

Emergency crews shut down White Rock’s Five Corners district on Feb. 19, 2020 after an altercation left an elderly man in critical condition. (File photo)
Trial dates set in White Rock manslaughter case

Proceedings against Ross Banner, 71, set for June 2021 in Surrey Provincial Court

The many faces of Daon Glasgow. (Photos: Surrey RCMP)
Glasgow found not guilty of trying to murder transit cop in Surrey

Transit Police Constable Josh Harms was shot Jan. 30, 2019 at Scott Road SkyTrain Station

Most Read